Ad Targeting

Published by: Jupiter Research Corporation

Published: Oct. 1, 2007

Table of Contents

New behavioral, demographic, and geographic targeting technologies give online advertisers the ability to relatively more accurately reach their target audience. However, advertisers are often unsure of the best methods for using these targeting tactics.

Key Question - How are online advertisers using targeting tactics to reach consumers?

Key Question - How can online advertisers combine targeting tactics?

Key Question - How can online advertisers maximize return on investment (ROI) in targeting?

Abstract

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