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US Online Travel Consumer Survey, 2007

Published by: Jupiter Research Corporation

Published: Oct. 4, 2007


Table of Contents


1 - Executive Summary

2 - Other - Overview of Travel Consumer Survey Results

3 - Report Methodology

Abstract

As a travel distribution channel, the Internet has matured: 70 percent of online leisure travelers are booking at least some of their personal travel online, and 52 percent of online leisure travelers have eschewed traditional channels to purchase all or most of their personal travel online. Strategies to increase wallet share will become increasingly important in this competitive online marketplace.

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