Classic Influentials in Europe

Published by: Jupiter Research Corporation

Published: Oct. 8, 2007

Table of Contents

Almost one-quarter of European online users say they influence their peers regarding either entertainment or technology. They therefore represent an attractive and sizable market segment. This report examines these users' key demographic and attitudinal variables, online use patterns, as well as variations by country, while determining marketing tactics to reach them.

Key Question - What are demographic profiles of classic influentials in Europe?

Key Question - Which countries have the highest share of classic influentials online, and why?

Key Question - How can marketers successfully target influential European consumers?

Abstract

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