US Online Pharmaceutical Executive Survey, 2007

Published by: Jupiter Research Corporation

Published: Oct. 9, 2007

Table of Contents

Consumer-directed online marketing investments of pharmaceutical, biotechnology, and medical device manufacturers are becoming increasingly sophisticated.

Key Question - How large are brands' consumer-directed online budgets, and how are they growing?

Key Question - Which online marketing tactics are most popular in 2007, and which ones will expand their reach in 2008?

Key Question - How effective do executives believe online marketing is?

Abstract

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