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Mobile Internet and GPS Change the Future of Smartphones in China

Published by: In-Stat

Published: Dec. 31, 2007 - 28 Pages


Table of Contents


Executive Summary

Introduction

Motives for Purchasing Smartphones

Entertainment

Internet Applications

Financial Management

Mobile Business

Mobile Internet Trends

Why Nokia?

Impact on Smartphone Market

Smartphone OS Trends

Smartphones and GPS

Mobile Navigation is Coming

Latest Moves

Impact on Smartphone Market

Chinese Smartphone Users

Operating System Awareness

Applications Used

Satisfaction Rating

Smartphone User Loyalty

Key Criteria for Next Smartphone Purchase

Willingness to Pay

Market Forecast

Prospects for BlackBerry and iPhone in China

Drivers and Constraints

Shipment Forecasts

Methodology

Survey Methodology

Glossary

Related In-Stat Reports

List of Tables

Table 1. “Stock Smartphone” Model List

Table 2. GPS-Enabled Handset List

Table 3. China Smartphone Market Shipment Forecast, 2005-2012 (Units in Millions)

List of Figures

Figure 1. Smartphone Market Shipment Forecast, 2005-2012 (Units in Thousands)

Figure 2. Brand of Smartphone Used

Figure 3. OS and Brand of Smartphone

Figure 4. Applications Used

Figure 5. Smartphone User Satisfaction

Figure 6. Will You Purchase a Smartphone Again?

Figure 7. Key Criteria for Next Smartphone Purchase

Figure 8. How Much Are You Willing to Pay for Your Next Smartphone (US$)?

Figure 9. China Smartphone Market Shipment: 2007, Breakdown by OS (Units in Thousands)

Abstract

The year 2007 was a milestone for the smartphone, with a series of events impacting the future of the device. These events include the introduction of the Apple iPhone, Nokia's announcement of its Ovi Internet service portal, and Google's announcement of its Google Android Linux OS platform.

In-Stat believes that there are three key factors that will have the greatest impact on the Smartphone market.
  • Mobile Internet. Riding a wave that is bringing mobile Internet to handsets, the smartphone is evolving to become a mobile Internet device, with cellular voice communication just one function of the converged appliance.
  • Revolutionary UI and UE. Touchscreen UI and 3D sensor technologies are being integrated into smartphone operating systems to enable a more creative user experience.
  • Built-in GPS function. The GPS function enables the smartphone to be a mobile navigation device and provide location-based service to mobile users.
Referencing our Chinese consumer survey on smartphones, we clarify the difference between the Chinese and the US smartphone markets and outline the primary purposes for which Chinese consumers purchase smartphones. Next, we provide an extended analysis of the trends mentioned above, and answer the following questions:
  • How will the trend toward mobile Internet impact the smartphone market?
  • What are the trends in mobile OS for next-generation smartphones?
  • What impact will the GPS function have on the smartphone market?


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