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Instant Marketing for Almost Free

Published by: Sourcebooks, Inc.

- 304 Pages


Table of Contents


Section I: Getting Started

Chapter 1: Taking the Mystery out of Marketing

Chapter 2: Marketing from Within: The Heart of Your Marketing Campaign

Chapter 3: Love You, Love Your Brand

Section II: Marketing Imperatives

Chapter 4: Ten Imperatives of Instant Marketing Success

Chapter 5: Get the Right Response

Section III: The Instant Marketing Supply Kit

Chapter 6: Signature Materials

Chapter 7: Brochures

Chapter 8: Almost Everything You Need to Know about Creating Your Website

Chapter 9: Direct Mail and Email Marketing

Chapter 10: Short Stash: Tip Sheets and Flyers

Chapter 11: Newsletters

Chapter 12: News Releases and Other Forms of Publicity

Chapter 13: Advertising: From Newspapers to the Airwaves and TV

Chapter 14: Giveaways

Section IV: People, Places, and Things: The Ultimate Marketing

Chapter 15: Telephone Marketing

Chapter 16: The “Who” of Instant Marketing

Chapter 17: Roadside Marketing: Lobbies, Windows, and Signs

Chapter 18: The People in the Places: Marketing Face-to-Face

Appendix A: Worksheets

Appendix B: Samples

Abstract

Without a doubt, developing high-impact marketing is one of the toughest challenges for small and medium businesses. The world of marketing is in the midst of a revolution, generating great new opportunities for entrepreneurs in Internet, street and stealth marketing. Instant Marketing for Almost Free presents tactics designed to deliver effective marketing quickly and at a low cost:
  • Reaching out to Internet “communities”
  • “Street” and other nontraditional advertisements
  • Email marketing that’s not spam
  • And hundreds of other methods
Instant Marketing for Almost Free is a totally up-to-the-minute approach to marketing that will see businesses increasing their profits while reducing their marketing headaches.

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