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Targeting demographic customer segments in Asia-Pacific wealth management

Published by: Datamonitor

Published: Dec. 26, 2007 - 31 Pages


Table of Contents


DATAMONITOR VIEW
CATALYST
SUMMARY
EXECUTIVE SUMMARY
Business owners/entrepreneurs and retirees are the most attractive customer segments for wealth managers target
Muslim and Non-Resident Indians are widely considered to be niche customer segments
ANALYSIS
Business owners and retirees hold the most revenue potential
80% of Asia-Pacific wealth managers view business owners and entrepreneurs as having significant potential for revenues
Almost three-quarters of Asia-Pacific wealth managers view retirees as holding significant revenue potential
Expatriates also hold revenue potential because they are considered to hold high average wealth
Muslims and Non-Resident Indians are considered to be niche segments
Due to their potential for revenues, wealth managers think entrepreneurs and retirees are an attractive segment to focus on
More than 80% of wealth managers find business owners/entrepreneurs and retirees significantly attractive customer segments to focus on
And nearly three quarters think women as a customer group hold potential
Wealth managers must remember that each customer segment is unique
Business owners/entrepreneurs are receptive to innovative products, actively manage their portfolio and have a high demand for lending products
Retirees take an active role in managing their portfolio, demand frequent communication, have an interest in estate planning/trust services and capital protected investments
Expatriates are receptive to innovative products and have an interest in online services, international services and tax advice
Women take an active role managing their portfolio, demand frequent interaction and are interested in online functionality
Data
APPENDIX
Definitions
Expatriates
Inpatriates
Non-Resident Indians (NRIs)
Methodology
Further reading
Ask the analyst
Datamonitor consulting
Disclaimer
List of Tables
Table 1: Ranking of revenue potential across various wealth management customer segments
Table 2: Ranking of the attractiveness to focus on a specific customer segment with management services
Table 3: Ranking of receptiveness to innovative products from various customer segments
Table 4: Ranking of desire from various customer segments take an active role in managing their portfolio and making investment decisions
Table 5: Ranking of demand from various customer segments for frequent communication and interaction from their wealth manager
Table 6: Ranking of demand from various customer segments for online functionality from their wealth manager
Table 7: Ranking of demand from various customer segments for international services such as offshore investments or overseas property from their wealth manager
Table 8: Ranking from various customer segments for lending products from their wealth manager
Table 9: Ranking of demand from various customer segments for tax advice from their wealth manager
Table 10: Ranking of demand from various customer segments for estate planning and trust services from their wealth manager
List of Figures
Figure 1: Business owners/entrepreneurs have a diverse range of interests and demands from their wealth manager
Figure 2: Retirees mostly demand regular communication and interaction with wealth managers
Figure 3: Business owners/entrepreneurs are the most lucrative customer segment for generating wealth management revenue
Figure 4: Business owners/ entrepreneurs are considered the most lucrative customer segment
Figure 5: A majority of respondents believe that retirees hold significant revenue potential for Asia-Pacific banks
Figure 6: A large proportion of Asia-Pacific banks believe that expatriates hold large revenue potential
Figure 7: NRIs and Muslims are considered niche markets by Asia-Pacific wealth managers
Figure 8: Business owners/entrepreneurs are the most attractive customer segment for wealth managers to focus on
Figure 9: Business owners/entrepreneurs are viewed as a highly attractive customer segment to focus on
Figure 10: Over half the respondents view retirees as a 'very' attractive market to focus on
Figure 11: Women offer Asia-Pacific wealth managers an attractive market to focus on
Figure 12: Business owners/entrepreneurs have a diverse range of interests and demands from their wealth manager
Figure 13: Retirees mostly demand regular communication and interaction with wealth managers
Figure 14: Expatriates have strong interests in online services, international services and tax advice
Figure 15: Women are interested in online services and take an active role managing their investments


Abstract

Introduction

The brief identifies business opportunities to target new money clients, assessing the revenue potential and attractiveness of various customer segments for wealth managers to target with their services.

Scope

This brief analyzes the results from the Datamonitor Asia-Pacific Wealth Managers Survey 2007 Primary interviews were conducted with leading Asia-Pacific wealth managers to provide valuable insights to trends

Highlights

Business owners were one of the most attractive customer segments to target. The Datamonitor Asia-Pacific Wealth Managers Survey found that 80% of Asia-Pacific banks consider business owners/entrepreneurs to have a significant potential for revenue and as a result many target these customers with their services Retirees were ranked as one of the most attractive customer segments for wealth managers to target. 74% of Asia-Pacific banks believe that retirees hold significant revenue potential and as a result a majority of banks feel that these clients are an attractive market to focus.

Reasons to Purchase

Wealth manager data on revenue potential and attractiveness of customer segments Customer segment profiles including products and services of interest.


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