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Emerging Opportunity of the Worldwide Large-sized Public Information Display Market

Published by: Market Intelligence Center

Published: Dec. 7, 2007 - 32 Pages


Table of Contents


Ubiquitous Large-sized Public Display: the Next Big Thing?

Overview of the Large-sized Public Display Industry

Complex Industry Structure, Multiple Technology Platforms

Market Fragmentation Creates Challenges

Large-sized Public Information Display Industry Value Chain

Integration of Software, Hardware, and Services Vital to Industry Development

Large-sized Public Displays Enter New Markets

From Distinct Market Segmentation to Fierce Competition

LCD and PDP Take the Lead among Competing Technologies

Scale of Worldwide Large-sized Public Information Display Market

Market Sees Rapid Growth on Concurrence of Opportunities

PDP in the Lead, LCD Gaining Ground

LCD Models Dominate the 40-inch Market

Analysis of Large-sized Public Information Display Specifications

Product Application Determines Specifications

Mainstream Panel Specifications Modeled on Existing TV Specifications

Analysis of Large-sized Public Information Display Supply Chain

Supply Chain Model Based on Market Demands

Market Analysis

Supply Chain Models

MIC Perspective

Appendix

List of Tables

Table 1 Comparison of Technologies Used in Public Information Display Applications

Table 2 Number of Large-sized Public Information Display Products by Vendor

Table 3 Marketing Plan Simulation


List of Figures

Figure 1 Applications of Large-sized Public Information Displays

Figure 2 Large-sized Public Information Display Industry Structure

Figure 3 Large-sized Public Information Display Industry Value Chain

Figure 4 New Large-sized Public Information Display Markets

Figure 5 Comparison of Technologies Used in 42-inch Public Information Display Applications

Figure 6 Comparison of Technologies Used in 50-inch Public Information Display Applications

Figure 7 Worldwide Shipment Volume of 30-inch and Larger LCD and PDP Public Information Displays, 2005 - 2010

Figure 8 Worldwide Shipment Volume of 30-inch and Larger Public Information Displays by Technology, 2005 - 2010

Figure 9 Worldwide Shipment Volume Share of 30-inch and Larger Public Information Displays by Technology, 2005 - 2010

Figure 10 Worldwide Shipment Volume of 30-inch and Larger LCD and PDP Public Information Displays by Size, 2005 - 2010

Figure 11 Worldwide Shipment Volume Share of 30-inch and Larger LCD Public Information Displays by Size, 2005 - 2010

Figure 12 Worldwide Shipment Volume Share of 30-inch and Larger PDP Public Information Displays by Size, 2005 - 2010

Figure 13 Worldwide Shipment Volume Share of 40-inch LCD and PDP Public Information Displays, 2005 - 2010

Figure 14 End Market Price Trends for LCD and PDP TVs, 2005 - 2010 16

Figure 15 Display Panel Specifications by Application

Figure 16 Comparison of LCD and PDP Panel Specifications by Size and Brightness

Figure 17 Comparison of LCD and PDP Panel Specifications by Resolution and Contrast

Figure 18 Market Segments and Service Demands

Figure 19 Market Characteristics and Supply Chain Model Analysis

Figure 20 Supply Chain Model One

Figure 21 Supply Chain Model Two

Figure 22 Supply Chain Model Three


Abstract

With the rapid advancement of digital broadcasting technology, large-sized outdoor advertising is developing towards moving images, and large-sized public information displays are expected to become the next killer application for large-sized display panels. As display vendors have drastically reduced prices in order to expand their markets, 40-inch displays for in-store applications are expected to be the fastest growing market segment. LCD and PDP are the two major technologies being used. However, the public information display market is a B2B market, which is distinct from the B2C market. Therefore, the industry has complex and diverse supply chains and business models. This report will analyze the worldwide large-sized public information display market, focusing on industry structure, product specifications, supply chains, and business models.


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