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Apple's Portable Multimedia Product Strategies

Published by: Market Intelligence Center

Published: Nov. 22, 2007 - 8 Pages


Table of Contents


iPod Touch Leading The Way for Portable Multimedia Products

Apple Repositions Portable Multimedia Products by Releasing iPod Touch

Extending the iPod + iTunes Model to New Market Segments

MIC Perspective

Appendix

List of Tables

Table 1 Apple iPod Product Specifications

List of Figures

Figure 1 Development Trends of Portable Multimedia Products

Abstract

Apple released its portable multimedia product the iPod touch in early September 2007. Aside from the 3.5-inch multi-touch widescreen display, it is also equipped with Wi-Fi functionality which allows users to gain access to websites, and to purchase content on the iTunes Store. As Apple's iPod series has always been the leading product in the portable multimedia device market, this report will look at the iPod touch and the new generation of the iPod series to analyze the portable multimedia product strategies of Apple and the potential impact of these new devices on the market.


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