Master Marketer Version Christian Market Advertising Guide

Published by: National Mail Order Association

Published: Jan. 1, 2008 - 328 Pages

Table of Contents

CHRISTIAN MARKET OVERVIEW

Christian Demographics

Major Christian Denominations

U.S. Christian Population by State /County

Christian Population by Denomination

CHRISTIAN CONSUMER /SPENDING TREND

REGIONAL CHRISTIAN PUBLICATIONS

U.S. NATIONAL, CANADIAN, & WORLD PUBLICATIONS

CHRISTIAN NEWSPAPERS

Catholic Advertising Network

Catholic Press Newsletters

Diocesan Newspapers by State

CHRISTIAN MAILING LISTS

Christian Business /Professionals

Christian Donors / Contributors

Clergy / Leaders / Religious Institutions

Christian General Consumers

Christian Special Interest /Activists

Abstract

• FACT ONE: Christian magazine readers are ACTIVE CONSUMERS, who as a group have tremendous buying power, and who make excellent mail order customers for a wide range of products and services. A 1998 study conducted by Christianity Today found that in a 12-month period, an amazing 77% of Christian publication readers PURCHASED A PRODUCT OR SERVICE THROUGH MAIL ORDER!
• FACT TWO: Christian magazines reach over 100 million avid Christian readers throughout the United States everyday. These are Christians of all denominations, linked together by their passion and interest in their respective communities and churches. So what does this mean to you as an advertiser? It means you’re dealing with LOYAL readers who look to their Churches’ publications for advice and guidance on family and life issues, which guarantees that these publications will enjoy a long shelf life.
For instance, recent surveys run by the Simmons Market Research Bureau, found that Christian readers value their publications so highly that they come back an average on 2.3 times to re-read their issues, and spend an average of 46 minutes reading each issue. Most important, this intense involvement with their Churches and the Churches’ publications carries over to the advertisers who support these publications! In fact, a whopping 74% of Christian magazine and newspaper readers prefer to do business with Christian magazine and newspaper advertisers.
• FACT THREE: You’ll maximize your advertising dollars by FOCUSING your advertising on a concentrated market. Focused advertising is by far the most effective way of advertising your product or service. Any marketing expert would tell you that every dollar you spend focusing on a targeted segment of the market, is worth at least 20 or 30 times what you would have spent on mass marketing. Clearly, with focused advertising you can squeeze every last cent out of your advertising dollar!

About MarketResearch.com
MarketResearch.com is an online aggregator selling over 160,000 market research reports, company profiles and country profiles from over 600 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.