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Asia-Pacific B2C E-Commerce: Focus on China and India

Published by: eMarketer

Published: Jan. 1, 2008 - 22 Pages


Table of Contents


Executive Summary

B2C E-Commerce Sales* in Select Countries in the Asia-Pacific Region**, 2006-2011 (billions and % change)

Key Questions

The eMarketer View

Key eMarketer Numbers - Asia-Pacific* B2C E-Commerce

Foreign Market that Generates the Most Online Sales according to US Internet Retailers, September 2006 (% of respondents)

Asia-Pacific Overview

Worldwide Population, by Region, 2007 (% of total)

Top 15 Countries Worldwide Ranked by Projected Gross Domestic Product* (GDP), 2007 (billions)

Market Size and Outlook

B2C E-Commerce Sales* in Select Countries in the Asia-Pacific Region, 2006-2011 (bilions)

Distribution of B2C E-Commerce Sales* in Select Countries in the Asia-Pacific Region, 2006 & 2011 (% of total)

Asia-Pacific* Online Leisure/Unmanaged Business Travel Bookings, 2006-2011 (billions and % increase vs. prior year)

Regional Comparisons

Internet Users Worldwide, by Region, 2007 (millions)

Top 15 Countries Worldwide, Ranked by Internet Users, January 2006 & January 2007 (thousands of unique visitors and % change)

Internet Users and Broadband Households in the US and Select Countries in the Asia-Pacific Region, 2006 & 2011

Internet Households in Select Countries in the Asia-Pacific Region, 2005-2011 (millions)

The APAC Region: A Hotbed for Internet Activists

Mobile Phone Subscribers and Penetration in Select Countries in the Asia-Pacific Region, 2006 (millions, CAGR* and % of population)

Online Entertainment Revenues in the Asia-Pacific Region, by Type, 2011 (billions)

Adult At-Home Broadband Users in Select Countries Worldwide Who Have Watched or Downloaded Online User-Generated Video Content, by Age, October 2006 (% of respondents in each group)

Social Networking Users in Select Countries Worldwide, 2006 (% of Internet users)

Blog Readers in Select Countries Worldwide, November 2006 (% of respondents)

Top Five Countries Worldwide, Ranked by Internet Users Who Trust Consumer Opinions Posted Online, April 2007 (% of respondents)

Top 10 Countries Worldwide, Ranked by Internet Users Who Trust Word-of-Mouth Advertising, April 2007 (% of respondents)

China

Market Size and Outlook

B2C E-Commerce Sales* in China**, 2006-2011 (billions and % change)

Retail E-Commerce and C2C E-Commerce Sales in China, 2003-2010 (billions of RMB)

China Online Leisure/Unmanaged Business Travel Sales, 2006-2011 (billions of RMB and % change)

Online Leisure/Unmanaged Business Travel Sales As a Percent of B2C E-Commerce Sales in China**, 2006-2011

Online-Shopping Behavior and Attitudes

Online Activities of Internet Users in China, June 2007 (% of respondents)

Select Online Activities of Internet Households in the US and China, July-August 2006 (% of respondents)

Product Categories Purchased by Online Buyers in China, November 2006 (% of respondents)

Impediments to E-Commerce Growth

Reasons that Internet Users in China Do Not Buy Online, June 2006 (% of respondents)

Most Frequently Used Payment Method for Online Purchases on Retail and C2C Sites according to Online Buyers in China, November 2006 (% of respondents)

Total Value of Retail and C2C Online Payments in China, 2004-2010 (billions of RMB and % change)

Third-Party* Electronic Payment Services in China, by Transaction Value, Q3 2007 (% market share)

Delivery Method Used for Online Purchases in China, June 2006 (% of respondents)

Online Retailers

B2C E-Commerce Revenues in China, by Vendor, Q3 2007 (% market share)

Online Investments by US Internet Firms in China, 2007

India

Market Size and Outlook

B2C E-Commerce Sales* in India, 2006-2011 (billions and % change)

B2C E-Commerce Revenues in India, by Segment, Q2 2006-Q1 2007 & Q2 2007-Q1 2008 (billions of INR)

India Online Leisure/Unmanaged Business Travel Sales, 2006-2011 (billions of INR and % change)

Online Leisure/Unmanaged Business Travel Sales As a Percent of B2C E-Commerce Sales in India, 2006-2011

Online Shoppers and Buyers in India, 2006 & 2007 (millions and % of total active Internet users)

Number of Households in India, by Income, 1995-2010 (millions)

Demographic Profile of Regular Online Buyers in India, 2006-2007 (% of total)

Online-Shopping Behavior and Attitudes

Primary Online Activity of Active* Internet Users in India, 2001-2006 (% of respondents)

Top 10 Online Activites of Internet Users in India, 2006 & 2007 (% of respondents)

Top 10 Products/Services Purchased by Online Buyers in India, 2007 (% of respondents)

Select Products and Services Purchased in the Past Six Months by Internet Users in India, March 2006 (% of respondents)

B2C E-Commerce Categories Ranked by Search-to-Buy Conversion Rate* in India, 2007 (% of respondents)

Top 10 Most Preferred B2C and C2C E-Commerce Sites* in India, 2007 (% of respondents)

Impediments to E-Commerce Growth

Related Information and Links

Related Links

Contact

Report Contributors

About eMarketer

A Trusted Resource

Abstract

eMarketer forecasts that B2C e-commerce sales in the region will grow at a 23.3% annual rate, reaching $168.7 billion in 2011. Japan is currently the largest market, by far, and South Korea ranks second. But by 2011 both will lose share to two up-and-comers—China and India.

The Asia-Pacific B2C E-Commerce report analyzes the huge changes that are realigning this massive but still fast-growing online marketplace.

While China and India are both growing rapidly, they are far from reaching their vast potential.

A number of hurdles, common to both countries, must be cleared to ensure sustainable long-term growth: immature online payment systems, poor delivery networks, distrust between buyers and sellers, to name just a few.

Key questions the “Asia-Pacific B2C E-Commerce” report answers:
  • What do western Web retailers need to know before doing business in the Asia-Pacific region?
  • How do these markets compare in size and growth potential?
  • What is driving e-commerce development in key Asia-Pacific markets?
  • What factors are holding development back?
  • What lessons do Asia-Pacific e-commerce markets offer?
  • And many others…
eMarketer Reports—On Target and Up to Date

The Asia-Pacific B2C E-Commerce report aggregates the latest data from international marketing and communications researchers with eMarketer analysis to provide the information you need to make smart, accurate business decisions.

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