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Maverick China Payment Profiles: Tenpay - Riding the QQ Freight Train

Published by: Maverick China Research

Published: Jan. 17, 2008 - 25 Pages


Table of Contents


1 Industry Overview: Key Factors Shaping Third-Party Payments in China

1.1 Continued preference for cash payments, but bank card payments rising

1.2 Credit card use remains low; debit cards widespread

1.3 Limited coverage of non-cash payment services

1.4 China UnionPay’s bank card monopoly

1.5 Quasi-online payment systems an interim solution

1.6 Two ISPs, 162 million Internet users

1.7 Two mobile operators, 522 million subscribers

1.8 Contactless smartcard use increasing but largely limited to buses and subways

1.9 Government regulations and the “national interest”

2 Tenpay - Riding the QQ Freight Train

2.1 Company Overview

2.1.1 Ownership

2.1.2 Organizational Structure

2.1.3 Management Team

2.2 Operation Model and Business Performance

2.2.1 Financial Performance

2.2.2 Users

2.3 Services and Coverage

2.4 Markets and Channels

2.4.1 User Demographics

2.4.2 Channels

2.5 Marketing and Branding

2.6 Partnerships

2.6.1 Bank Partners

2.6.2 Merchant Partners

2.6.3 Technology Partners

2.7 Competitive Analysis

2.7.1 Strengths

2.7.2 Weaknesses

2.8 Outlook

Abstract

Tenpay is the exclusive online payments provider of Tencent, one of the largest and most powerful internet companies in China today. Tencent's service reach includes instant messaging, gaming, blogs, and various wireless value-added services branded under the "QQ" name; also included in the Group’s umbrella of companies is an eBay-like online marketplace called Paipai. Tenpay provides an online payment platform for all of these services. With over over 26 million users, Tenpay easily ranks them among the leading third-party payment companies in China.

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