Providing market research reports, industry analysis, company profiles and country reports for strategic planning, competitive intelligence, marketing and business research.
Search for Market Research Reports:    

Credit Card Acquisition and Account Management: Deepening Online Relationships for Efficiency and Profitability

Published by: Javelin Strategy & Research

Published: Jan. 1, 2008 - 23 Pages


Table of Contents


Overview

Primary Questions

Findings and Analysis

Top-of-Wallet Target: Nearly One-Fourth of US Consumers without a Credit Card

Issuer Strategies to Gain Primary Card Status with Younger Consumers

Drive Application via the Online Channel among Younger Consumers

Aggressively Target “Multi-Channel” Cardholders for Paper Turnoff

Targets for Paper Turnoff Are already at their Issuers’ Websites

Consumers Fear thatPaperless Means Loss of Control

Online Applications to Overtake Mail Solicitations?

Approach Lower Income Consumers with “Spending Card” Options

Disparity of Payment Method among Lower Income Consumers

Appendices

Appendix A : Gen Y Income Growth to Exceed that of Baby Boomers by 2017

Appendix B: Younger Consumers Prefer Catalogue Rewards

Appendix C: Efficiency and Cost Saving Opportunities by Income

Appendix D: “Hybrid” Activity Prominent among Black and Latino Cardholders

Appendix E: Black and Latinos Underserved in Credit Card Arena

Appendix F: Asian and Latino Cardholders Pay Bills at Credit Card Sites

Methodology

Related Research

Table of Figures

Figure 1: Percentage of Consumers with a Credit Card by Age

Figure 2: Credit Card Penetration among Gen Y (18-29-year-olds)

Figure 3: Percentage of Cardholders Who Apply Online by Age

Figure 4: Bank Credit Card Programs for Younger Adults and Students

Figure 5: How Cardholders Receive and Review Statements by Age

Figure 6: Consumers’ Credit Card Bill Payment Behavior by Age

Figure 7: Consumer Attitudes towards Paper Statement Turnoff (by Type of Banker)

Figure 8: “Primary” Credit Card Application by Income

Figure 9: Percentage of Consumers with a Credit Card by Income

Figure 10: Credit Card Bill Payment by Income

Figure 11: 2007-2017 Projected Income Growth by Generation

Figure 12: Rewards Features Currently Earned on Credit Card by Generation

Figure 13: Credit Card Statement Receipt and Review by Income

Figure 14: Statement Receipt and Review by Ethnicity

Figure 15: Lack of Credit Card Possession by Ethnicity

Figure 16: Credit Card Bill Payment by Ethnicity

Abstract

Credit card issuers are facing intense competitive forces in 2008: downward pressure on fee income and interchange revenue, coupled with fallout from the subprime meltdown and questions surrounding the overall creditworthiness of their cardholder base. The Federal Reserve reported on January 8, 2008 that credit card borrowing is at its highest level in six months, reflecting that borrowers are relying more heavily on credit card debt to finance purchases since the availability of equity loans has tightened. With growth increasing but delinquencies expected to rise, it is imperative that issuers extract as much efficiency and employ effective cost-saving measures for their card portfolios. This report analyzes Javelin consumer data—segmented by various demographics and behaviors—to provide insight that will enable issuers to drive profitability and expand cost saving measures through enhanced targeting of the online channel.

Primary Questions
  • What percentage of consumers has a credit card and which population segments are particularly underserved?
  • How do credit cardholders apply for their cards?
  • How can Issuers leverage the online channel for cost savings?
  • Which consumer segments are prime targets for online channel migration?


Get Full Details About This Report >>
US: 800.298.5699
Int'l: +1.240.747.3093
Buy this Report
Price and Delivery Options
Search Inside Report


 

About MarketResearch.com
MarketResearch.com is an online aggregator selling over 160,000 market research reports, company profiles and country profiles from over 600 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.

 

© MarketResearch.com 2008