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SAS Continues to Sharpen Vertical Edge in CPM (Competitive Intelligence Report)

Published by: Current Analysis Inc.

Published: Oct. 5, 2007 - 7 Pages


Table of Contents


Event Summary

Description of a significant recent industry event, such as a product or service launch, acquisition, major corporate strategy adjustment, or a change in technology direction.

Analytical Summary

Summation of the Current Analysis perspective on the event, its importance to the associated company or companies, and its significance to the market segment as a whole.

Current Perspective

Expanded analysis includes: rationale for the analyst position on the event, what it means for the competitive landscape in the market, major positive or negative implications for the companies involved, and relevant background information and data.

Competitive Positives

Examines the opportunities presented to the company or companies as a result of the event. Will the announcement increase market share, improve product quality or brand reputation, enhance promotional effectiveness, improve production capacity, etc.?

Competitive Concerns

Examines any potentially negative issues for the company or companies that are raised as a result of the event.

Recommended Vendor Actions

Current Analysis' recommendations on what potential actions the company should take in response the event, and with respect to their competitors .

Recommended Competitor Actions

Current Analysis' recommendations on what potential actions competitors should take in response to the event.

Recommended Customer Actions

Current Analysis' recommendations on what potential actions endusers should take in response to the event, when deciding which vendors to chose from.


Abstract

SAS continues to sharpen its expertise-rich CPM applications across numerous vertical markets. It has announced new and enhanced analytic solutions for the retailing, insurance, banking, and telecommunications industries.


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