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Netpop | Snapshot: China

Published by: Media-Screen LLC

Published: Dec. 13, 2007 - 19 Pages


Table of Contents


Sections:

Foreword

Growth of Broadband

Segmentation

Broadbanders™

Online Insiders™

Fast Trackers™

Social Clickers™

Everyday Pros™

Content Kings™

Methodology

Next Steps

Abstract

" This report offers an overview of the five attitudinal segments or ""portraits"" that make-up the broadband population in China. It is designed to introduce the segments and set them in the context of the broadband population as a whole. The Netpop segmentation model was developed on the basic premise that it was time to paint a more holistic picture of the influential consumers that make up the broadband user population. By uncovering distinct, identifiable segments of the broadband population - segments that are homogenous within their group yet differ from other groups - we provide a new framework for more effective marketing decisions."

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