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Netpop | Trends: Online Activities among U.S. Broadband Users, 2006 and 2007

Published by: Media-Screen LLC

Published: Nov. 17, 2007 - 9 Pages


Table of Contents


Topics:


Hours Spent Online, Weekdays and Weekend Days

Percent of Time on Areas of Involvement

Age of Newcomers to the Web

Mean Number of Activities Done Daily

Content and Services Accessed Daily

Daily Use of Communication Activities

How Uses Contribute to the Web Regularly

Abstract

This report examines how U.S. broadband users are spending their time online compared to last year (2006 to 2007). Seven usage characteristics are covered including hours spent online, percent of time on areas of involvement, and content and services accessed daily (from a list of over 20 activities). Each graph is presented with a brief prose analysis to help distill findings for time-constrained consultants, marketers and product managers.

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