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Netpop | Trends: Perceptions of the Online Experience among U.S. Broadband Users, 2006 and 2007

Published by: Media-Screen LLC

Published: Nov. 15, 2007 - 8 Pages


Table of Contents


Topics:

Perceptions of the Internet Associated with Social Networking

Perceptions of Experiences Online

Perceptions of Experiences Online by Gender and Age

Top Concerns about Using the Internet

Issues that Deter Broadbanders from Using the Internet More

Concerns About Online Shopping

Abstract

This report examines how attitudes towards the Internet have shifted in the last year (2006 to 2007). The marked growth in social networking in the last year has prompted several distinct attitudinal shifts, highlighted in this report. Concerns about online shopping have also increased. Each graph is presented with a brief prose analysis to help distill findings for time-constrained consultants, marketers and product managers.

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