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Netpop | Play: Pull-Based Marketing

Published by: Media-Screen LLC

Published: Jun. 3, 2007 - 14 Pages


Table of Contents


1. Online versus Offline Sources

2. Response to Online Advertising

3. Entertainment on "Long Tail" Sites

4. Analysis of Sites Visited Regularly

5. Primary Role of Entertainment Sites

6. Impact on Overall Enjoyment

Abstract

Whereas traditional media "pushed" content to passive audiences, the Internet enables audiences to actively "pull" the content they want, when and where they want it. Comparing the use of online sources with offline sources and analyzing sites by category, this report indicates how Broadbanders use and enjoy their favorite entertainment sites.

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