Disposable Paper Products : Market Research Report

Disposable Paper Products

Published by: Key Note Publications Ltd

Published: Dec. 1, 2007 - 92 Pages

Executive Summary
1. Market Definition: REPORT COVERAGE; MARKET SECTORS; MARKET TRENDS; ECONOMIC TRENDS; MARKET POSITION
2. Market Size: THE TOTAL MARKET; BY MARKET SECTOR; OVERSEAS TRADE
3. Industry Background: HISTORY; NUMBER OF COMPANIES; EMPLOYMENT; REGIONAL VARIATIONS IN THE MARKETPLACE; DISTRIBUTION; HOW ROBUST IS THE MARKET?; LEGISLATION; REACH; KEY TRADE ASSOCIATIONS
4. Competitor Analysis: THE MARKETPLACE; MARKET LEADERS; OUTSIDE SUPPLIERS; MARKETING ACTIVITY; RECENT PROMOTIONS; OTHER MARKETING ACTIVITIES; EXHIBITIONS; INDEX; OUTLOOK
5. Strengths, Weaknesses, Opportunities and Threats: STRENGTHS; WEAKNESSES; OPPORTUNITIES; THREATS
6. Buying Behaviour: HOUSEHOLD EXPENDITURE; HOUSEHOLD PENETRATION
7. Current Issues: CLOSURES, MERGERS AND ACQUISITIONS; BOARD AND SENIOR MANAGEMENT CHANGES; NEW PRODUCTS; MATTERS AFFECTING THE DISPOSABLE PAPER PRODUCTS MARKET
8. The Global Market: INTRODUCTION; THE US; EUROPE; ASIA; SELECTED GLOBAL COMPETITORS
9. Forecasts: INTRODUCTION; FORECASTS 2008 TO; MARKET GROWTH; FUTURE TRENDS
10. Company Profiles: Georgia-pacific GB Ltd; Kimberly-Clark Europe Ltd; LPC Group PLC; Sca Hygiene Products UK Ltd
11. Further Sources: Associations; Publications; General Sources; Government Publications; Other Sources; Bisnode Sources
Understanding TGI Data: Number, Profile, Penetration; Social Grade; Standard Region
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Abstract

The market for disposable paper products as covered in this Key Note Market Report comprises disposable paper tissue products, disposable nappies and trainer pants, and feminine sanitary protection products. The largest sector is that of disposable tissue products, the value of which is estimated to have accounted for almost 60% of retail sales of all disposable paper products in 2007, with sales of toilet tissue accounting for a similar percentage within the sector.

According to the Confederation of Paper Industries (CPI), there were 49 papermaking companies in the UK in 2006, and 68 paper and board mills. However, the industry struggles to remain competitive in the face of strong international competition and soaring energy prices. The global production of disposable paper products is dominated by Kimberly-Clark, Procter & Gamble (P&G), Metsä Tissue, SCA Tissue and Georgia-Pacific. In addition, there is a collection of strong brands in the industry.

In some countries — including the UK — most of the industry's product sectors have reached saturation point, so that there is limited potential to increase volume sales except for taking advantage of a growing population. Thus these manufacturers concentrate on product innovation to stimulate demand in mature markets, while extending their activities in countries where per capita consumption of disposable paper products is relatively low. For example, LPC Group PLC, the UK's largest independent manufacturer of toilet rolls, kitchen towels and facial tissues, has ambitious expansion plans in Europe. The company primarily supplies retailers' own brands and, while there are proprietary brands that are household names (such as Andrex and Kleenex), a characteristic of the UK market is the prevalence of own labels, which curbs value growth. Given that disposable paper products are generally bulky items, supermarkets have advantages over smaller competitors with regard to their availability of display space and their ease of access in terms of close, free parking. In addition, supermarkets benefit from economies of scale that enable them to offer such products at low prices. Most offer budget ranges — the quality of which may render them a false economy — but also offer a variety of own-brand disposable paper products. For example, in a survey on kitchen roll conducted by the consumer group Which? in January 2007, own brands from Sainsbury's, Tesco, Waitrose and ASDA emerged as `Best Buys'.

The use of disposable paper products is undeniably convenient, but both their manufacture and disposal are environmentally unfriendly. The Government — in an attempt to meet EU legislation that demands it reduce landfill — instigated a Waste and Resources Action Programme (WRAP). A major part of this programme was the Real Nappy Campaign, which focused on encouraging parents to use terry towelling rather than disposable nappies. However, as a result of research that found the latter to be no more environmentally unfriendly than the former, it was confirmed, in June 2007, that the Department for the Environment, Food and Rural Affairs (DEFRA) had quietly dropped the campaign. It is not anticipated that the value of the UK market for disposable paper products will see much more than a growth of 0.7% in 2008.

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Disposable Paper Products

Table of Contents

Abstract