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Motorcycles in Europe

Published by: Datamonitor

Published: Jan. 10, 2008 - 30 Pages


Table of Contents


EXECUTIVE SUMMARY
CHAPTER 1 Market Overview
1.1 Market Definition
1.2 Research Highlights
1.3 Market Analysis
CHAPTER 2 Market Value
CHAPTER 3 Market Volume
CHAPTER 4 Market Segmentation I
CHAPTER 5 Market Segmentation II
CHAPTER 6 Market Share
CHAPTER 7 Five Forces Analysis
7.1 Summary
7.2 Buyer Power
7.3 Supplier Power
7.4 New Entrants
7.5 Substitutes
7.6 Rivalry
CHAPTER 8 Leading Companies
8.1 Honda Motor Company Limited
8.2 Piaggio & C S.p.a.
8.3 Yamaha Motor Co Ltd
CHAPTER 9 Market Forecasts
9.1 Market Value Forecast
9.2 Market Volume Forecast
CHAPTER 10 Macroeconomic Indicators
CHAPTER 11 Appendix
11.1 Methodology
11.2 Industry Associations
11.3 Related Datamonitor Research
LIST OF TABLES
Table 1: Europe Motorcycles Market Value: $ billion, 2002-2006
Table 2: Europe Motorcycles Market Volume: Units million, 2002-2006
Table 3: Europe Motorcycles Market Segmentation I: % Share, by Volume, 2006
Table 4: Europe Motorcycles Market Segmentation II: % Share, by Volume, 2006
Table 5: Europe Motorcycles Market Share: % Share, by Volume, 2006
Table 6: Key Facts: Honda Motor Company Limited
Table 7: Key Financials: Honda Motor Company Limited
Table 8: Key Facts: Piaggio & C S.p.a.
Table 9: Key Facts: Yamaha Motor Co Ltd
Table 10: Key Financials: Yamaha Motor Co Ltd
Table 11: Europe Motorcycles Market Value Forecast: $ billion, 2006-2011
Table 12: Europe Motorcycles Market Volume Forecast: Units million, 2006-2011
Table 13: Europe Exchange Rate, 2002-2006


Abstract

Datamonitor's Motorcycles in Europe industry profile is an essential resource for top-level data and analysis covering the motorcycles industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope
  • Contains an executive summary and data on value, volume and/or segmentation
  • Provides textual analysis of the industry’s recent performance and future prospects
  • Incorporates in-depth five forces competitive environment analysis and scorecards
  • Includes a five-year forecast of the industry
  • The leading companies are profiled with supporting key financial metrics
  • Supported by the key macroeconomic and demographic data affecting the market
Highlights
  • Detailed information is included on market size, measured by value and/or volume
  • Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape
  • Market shares are covered by manufacturer or brand
Why you should buy this report
  • Spot future trends and developments
  • Inform your business decisions
  • Add weight to presentations and marketing materials
  • Save time carrying out entry-level research
Market Definition

The motorcycles market consists of all classes of on- and off-road motorcycles including scooters and mopeds. Volumes reflect the number of new motorcycles sold each year. The market value is assessed at manufacturers' list price.

For the purposes of this report, Europe is composed of Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, the Netherlands, Norway, Poland, Russia, Spain, Sweden and the United Kingdom.

Asia-Pacific includes Australia, China, India, Japan, South Korea, Singapore and Taiwan.

The Americas includes the US, Canada, Brazil and Mexico.

The global market comprises Asia-Pacific, Europe, and the Americas.


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