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Premium Company Profile: Diageo plcPublished by: Datamonitor Published: Dec. 24, 2007 - 50 Pages Table of Contents
AbstractIntroductionDiageo is the world's leading premium drinks business and operates on an international scale. It is a premium drinks company operating across beer, wine and spirits. Diageo's size provides scale efficiencies in production, selling and marketing. This enables cost efficiencies and the dissemination of best practices in business operations across markets and brands. Scope Contains corporate strategy, value chain presence and SWOT Analysis Provides detailed business description, segment analysis, 5-year financial trends, key products and key competitors Includes information on suppliers/ partners, shareholding structure and key employees with biographies Highlights Diageo produces and distributes branded premium spirits, beer and wine. The company is engaged in a range of activities within the alcohol industry. Its operations include producing, distilling, brewing, bottling, packaging, distributing, developing and marketing branded alcohol beverages in more than 180 territories around the world. Latin America accounted for 8.2% of the total revenues in the fiscal year 2007. Revenues from Latin America reached £813 million in 2007. The region registered the highest growth rate of 21.2% over 2006. Diageo's major competitors include Pernod Ricard, Bacardi and Brown-Forman, which have several brands that compete directly with Diageo's brands. Over the long term, Diageo's strategy is to continually focus on driving growth and increasing shareholder value. Reasons to Purchase Access all the important information and analysis on the company in a single report Understand company's strengths, weaknesses, opportunities and threats along with business strategy and value chain Gain access to company's adjusted five year financial data along with key ratios and market capitalization. Get Full Details About This Report >> |
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