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Premium Company Profile: Remy CointreauPublished by: Datamonitor Published: Jan. 1, 2008 - 39 Pages Table of Contents
AbstractIntroductionRemy Cointreau, a producer and distributor of alcohol beverages, is directing its efforts to tap the high potential markets such as the US, Asia and global duty-free regions in order to enhance its profitability. The group's strategy is to increase its marketing investment on targeted markets and brands to boost its brand awareness. Scope Contains corporate strategy, value chain presence and SWOT Analysis Provides detailed business description, segment analysis, 5-year financial trends, key products and key competitors Includes information on suppliers/ partners, shareholding structure and key employees with biographies Highlights Remy Cointreau has a leading market position in several segments. It is the second largest cognac producer in the world, with a market share of 14.8% in fiscal 2007. The group's champagne brand, Piper-Heidsieck, is third largest-selling champagne brand worldwide. Piper-Heidsieck is the leading brand in France, Germany, Belgium, the UK, and the US. The group has a wide geographic presence. It is one of the principal operators in the world market for wines and spirits, with a portfolio of international premium brands marketed in over 150 countries. It's key markets include the US, the UK, Japan and France. Also, revenues of the group are diversified in terms of markets and geographic regions. In November 2006, Remy Cointreau announced the cancellation of the Maxxium distribution agreement with effect from 30 March 2009. This strategic decision would enable Remy Cointreau to adopt new distribution alternatives for priority markets such as Asia and Europe. Reasons to Purchase Access all the important information and analysis on the company in a single report Understand company's strengths, weaknesses, opportunities and threats along with business strategy and value chain Gain access to company's adjusted five year financial data along with key ratios and market capitalization. Get Full Details About This Report >> |
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