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Newbies

Published by: Jupiter Research Corporation

Published: Sep. 13, 2007


Table of Contents


Europe's online population continues to increase, rising by seven percent year over year. However, newbies (i.e., having online tenure of less than one year) are increasingly bypassing home dial-up connections. Instead, many of them are initially experiencing the Internet at home through broadband, which is changing their behavior.

Key Question - How many newbies exist in Europe?
Key Question - What characterizes newbies' online behavior?
Key Question - How should Internet service providers (ISPs), content distributors, or portals segment the newbie audience?

Abstract

Europe's online population continues to increase, rising by seven percent year over year. However, newbies (i.e., having online tenure of less than one year) are increasingly bypassing home dial-up connections. Instead, many of them are initially experiencing the Internet at home through broadband, which is changing their behavior.

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