European Online Video Advertising

Published by: Jupiter Research Corporation

Published: Aug. 30, 2007

Table of Contents

Regular video use in Europe grew by 80 percent between September 2006 and April 2007. As Web sites seek to monetize this traffic, they must follow best practices in order to maximize revenues and avoid alienating users.

Key Question - How likely are European users to accept in-stream video advertising?
Key Question - How can sites and advertisers deploy in-stream video ads most effectively?

Abstract

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