Online Automotive Advertising

Published by: Jupiter Research Corporation

Published: Aug. 7, 2007

Table of Contents

Automotive researchers' attention to online automotive ads increases the more ads relate to their displayed needs and interests. Aware of such an impact, automotive advertisers are evaluating methods of applying behavioral targeting.

Key Question - How does behavioral targeting impact the effectiveness of online automotive ads?
Key Question - How can online automotive advertisers best leverage behavioral targeting?

Abstract

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