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Vertical Search

Published by: Jupiter Research Corporation

Published: Aug. 14, 2007


Table of Contents


1 - Executive Summary
2 - Landscape - Vertical Search Growing, but Volume Still Low
3 - Outlook - Vertical Search Opportunity in Sweet-Spot Categories
4 - Mandate - Vertical Search Engines Must Behave Like, or Team up with, Content Sites
5 - Case Study - Simply Hired Develops Partnerships and Networks to Acquire Traffic
6 - Case Study - ShopLocal Leverages Its Merchant Affiliations
7 - Report Methodology

Abstract

New categories and new media formats are entering the vertical search market. Providers must start looking for innovative ways to drive traffic to their vertical sites, providing a relatively higher incentive for marketers' spending.

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