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Viral Marketing

Published by: Jupiter Research Corporation

Published: Aug. 21, 2007


Table of Contents


1 - Executive Summary
2 - Landscape - Viral Activity Eludes Marketers
3 - Outlook - Viral Marketers Will Find Success in Communication Hubs
4 - Mandate - Viral Marketers Must Align Tactics with Segmented Target Audiences
5 - Case Study - Sapient Taps Client's Database to Launch Viral E-mail Campaign
6 - Case Study - Crest Whitestrips Taps Facebook's Viral Site Features to Build Awareness
7 - Report Methodology

Abstract

Massive consumer adoption of sites such as MySpace.com and YouTube have enticed advertisers—large and small—to launch viral campaigns. However, most campaigns have not generated the type of viral response advertisers expected.

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