Food and Drinks NPD - A Review of Key Trends - Italy

Published by: Mintel International Group Ltd.

Published: Dec. 1, 2007 - 49 Pages

Table of Contents

Issues in the Market

Abbreviations

Market in Brief

Food trends

Socio-demographic factors and NPD

Key consumer concerns

Leading companies for innovation include own-labels

Internal Market Environment

Key points

Less time for cooking and eating

Figure 1: Eating patterns, by country, 2006

Convenience foods - not too popular amongst Italians

Healthy eating is a concern, although Italians are not as overweight as others

Functional making inroads

Premium and locally-produced for quality reassurance

Mediterranean diet still predominant

But tastes are diversifying

Consumers are better informed

More places to shop

Health and weight control

Food safety

Broader Market Environment

Key points

Socio-economic factors and impact on new product success

Figure 2: Trends in Italian population, by age, 2002-12

Figure 3: Trends in Italian employment, 2000-05

Figure 4: Employed women as % all women aged 15-64, by country, 2005

Figure 5: Trends in Italian PDI, consumer expenditure and GDP, at current prices, 2002-12

Food and drinks expenditure in context

Figure 6: Italian household final consumption on food and non-alcoholic drink, 2000-06

Leading Food Markets for New Product Development

Key points

UK leads for NPD

Health, convenience and quality

But with room for indulgence

Prepared foods are growing slowly - but much potential remains

Figure 7: Leading product categories for new product development, Italy, 2003-07

Cheese - little value growth despite high levels of NPD activity

Figure 8: Italian retail value sales of cheese, at current and constant prices, 2002-12

Figure 9: Italian retail value sales of cheese, by type, 2006

Yogurt going from strength to strength

Figure 10: Italian retail value sales of yogurt, at current and constant prices, 2002-12

Figure 11: Retail value sales of yogurt, by type (%), 2006

Sweet goods - balancing health and indulgence

Figure 12: Italian retail value sales of sweet bakery products*, at current and constant prices, 2002-12

Figure 13: Retail value sales of sweet bakery products*, by type (%), 2006

Meat and fish products - focusing on product quality

Figure 14: Italian retail value sales of meat products*, at current and constant prices, 2002-12

Figure 15: Italian retail value sales of fish products, at current and constant prices, 2002-12

Pasta market becoming more competitive

Figure 16: Italian retail value sales of pasta, at current and constant prices, 2002-12

Vegetables

Ready meals is a small, but growing market

Figure 17: Italian retail value sales of ready meals and pasta sauces, by type, through hypermarkets, supermarkets, superettes, 2004-06

Factors used in the forecasts

Leading Product Claims for New Product Development

Key points

Increasing focus on product quality

Figure 18: Leading claims for new product development, 2003-07

Vegetarian NPD helps maintain levels of vegetable consumption

Children’s foods receiving attention

Premium foods will flourish as the economy improves

Functional foods also have great potential

Leading Companies for New Product Development

Key points

Figure 19: Leading companies for new product development, 2002-07

Coop Italia

Carrefour

Auchan

Esselunga

Nestlé

Barilla

Granarolo

Parmalat

Danone

Abstract

European Consumer Goods Intelligence is a unique series of fmcg market research reports, written by industry experts and incorporating exclusive insight into consumer activity and market trends.

They are designed to guarantee that every stage of your advertising, marketing or new product development process is focused towards genuine demand and real opportunity.

By the end of 2003, over 35 fmcg sector titles will be available, ranging from 'Beer' and 'Snack Foods' to 'Haircare' and 'Fabric Care'. Every title includes five, market-specific reports, investigating that sector in France, Germany, Italy, Spain and the UK.

Each report contains comprehensive analysis into:

• Market sizes
• Market trends
• Leading manufacturers
• Consumer trends
• Sales forecasts

About MarketResearch.com
MarketResearch.com is an online aggregator selling over 160,000 market research reports, company profiles and country profiles from over 600 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.