|
Published by: Mintel International Group Ltd.
Published: Dec. 1, 2007 - 53 Pages
Table of Contents
- Issues in the Market
- Definition
- Consumer research
- Abbreviations
- Market in Brief
- Germany has a high demand for healthier food alternatives
- However, demand for indulgence is equally strong
- Nestlé remains Germany’s top innovator
- Internal Market Environment
- Key Points
- Germans stick to brands they know, rather than experimenting
- Figure 1: Attitudes towards new products, by country, 2006
- But willingness to experiment is increasing
- Figure 2: Attitudes towards new products, Germany, 2001-06
- Who is most open to trying new products
- Figure 3: Attitudes towards new products in Germany, by demographic sub-group, 2006
- Figure 4: Attitudes towards new products in Germany, by demographic sub-group, 2006
- Food as medicine, and cosmetics?
- Rising obesity helps weight management foods
- Figure 5: Lifestyle factors, by country, 2006
- Figure 6: Change in lifestyle factors, Germany, 2002-06
- Food miles awareness grows
- Eating habits change, more or less depending on status and lifestage
- Figure 7: Eating patterns, by country, 2006
- Figure 8: Eating patterns, 2001-06
- Broader Market Environment
- Key Points
- Rising number of elderly Germans shape demand
- Figure 9: Trends in German population, by age, 2002-12
- Employment and amount of income is crucial for the success of NPD
- Figure 10: Trends in German employment, by gender, 2002-12
- Time for premium own-label lines?
- Figure 11: Trends in German PDI, consumer expenditure and GDP, at current prices, 2002-12
- Smaller households less likely to experiment
- Figure 12: Trends in number of German households, by size, 2000-04
- Leading Food Markets for New Product Development
- Key Points
- Avoiding fats and sugar - dairy and confectionery lead for NPD
- Figure 13: Leading product categories for new product development, 2003-07
- Chocolate confectionery - premium, natural and seasonal
- Figure 14: German retail value sales of chocolate confectionery, at current and constant prices, 2002-12
- Figure 15: Penetration of chocolate confectionery, 2002-07
- Cheese
- Figure 16: German retail value sales of cheese, at current and constant prices, 2002-12
- Figure 17: Penetration of cheese, 2002-07
- Yogurt - not benefiting as well as it should from health awareness
- Figure 18: German retail value sales of yogurt, at current and constant prices, 2002-12
- Figure 19: Penetration of yogurt/fromage frais, 2002-07
- Ready meals
- Figure 20: German retail value sales of ready prepared meals, at current and constant prices, 2002-12
- Figure 21: Penetration of ready prepared meals, 2002-07
- Meat products
- Sugar confectionery
- Figure 22: German retail value sales of sugar confectionery, at current and constant prices, 2002-12
- Figure 23: Purchasing of non-chocolate sweets (including sweets for children), 2002-07
- Sweet biscuits/cookies - healthier and premium
- Figure 24: German retail value sales of sweet biscuits and cookies, at current and constant prices, 2002-12
- Figure 25: Penetration of sweet biscuits, 2002-07
- Baking ingredients and mixes - reviving the art of home baking
- Figure 26: German retail value sales of baking ingredients and mixes, at current prices, 2004-07
- Cakes, pastries and sweet goods - fighting an outdated image
- Figure 27: German retail value sales of cakes, at current and constant prices, 2002-12
- Chilled desserts
- Figure 28: German retail value sales of chilled desserts, at current and constant prices, 2002-12
- Figure 29: Penetration of ready-to-eat desserts, 2002-07
- Factors used in the forecasts
- Leading Product Claims for New Product Development
- Key Points
- Low fat is the prime product benefit
- Figure 30: Leading claims for new product development, Germany, 2003-07
- More ‘natural’ products exclude additives
- Fortified foods can appeal to very specific age groups
- Low-sugar also important for healthy eaters
- Convenience through faster cooking times
- Leading Companies for New Product Development
- Key Points
- Figure 31: Top 15 companies for new product development, 2003-07
- Nestlé
- Unilever
- Dr. Oetker
- Plus
- Lidl
- Kraft Foods
AbstractEuropean Consumer Goods Intelligence is a unique series of fmcg market research reports, written by industry experts and incorporating exclusive insight into consumer activity and market trends.
They are designed to guarantee that every stage of your advertising, marketing or new product development process is focused towards genuine demand and real opportunity.
By the end of 2003, over 35 fmcg sector titles will be available, ranging from 'Beer' and 'Snack Foods' to 'Haircare' and 'Fabric Care'. Every title includes five, market-specific reports, investigating that sector in France, Germany, Italy, Spain and the UK.
Each report contains comprehensive analysis into:
- Market sizes
- Market trends
- Leading manufacturers
- Consumer trends
- Sales forecasts
This unique level of coverage ensure that your R&D, category management and marketing teams have both an holistic understanding of the sector and a valuable insight into local sector trends and consumer habits. This research is relevant at any level of the decision making process, whether it be the initial developmental stages or the later brand building exercises.
Get Full Details About This Report >>
|
|
US: 800.298.5699
Int'l: +1.240.747.3093
|
|
|
