Refrigerated Foods - US

Published by: Mintel International Group Ltd.

Published: Dec. 1, 2007 - 83 Pages

Table of Contents

Scope and Themes

What you need to know

Definition

Data for this report

Abbreviations and terms

Abbreviations

Terms

Executive Summary

The bottom line: refrigerated foods save time and effort

Mealtime opportunities and challenges

Size of households and number of children impact market

Market reports brisk sales

Side dishes drive category growth in FDM outlets

Highly diversified supply chain

Supermarkets account for majority of refrigerated food sales

The refrigerated foods consumer

Market forecast

Market Drivers

Need for quick meal solutions

Figure 1: Always looking for short cuts in the kitchen, September 2007

Figure 2: Reasons for using refrigerated foods, by type of food used, part one, September 2007

Figure 3: Reasons for using refrigerated foods, by type of food used, part two, September 2007

Traditional mealtimes present opportunities and challenges

Breakfast

Figure 4: Breakfast consumption patterns, weekends and/or weekdays, September 2006

Lunch

Figure 5: Average commuting times in select major U.S. cities, October 2006

Figure 6: Length of time available for lunch, weekdays, June 2007

Figure 7: Deli Creations TV ad

Dinner

Figure 8: Dinner is the hardest meal to prepare for me/my family, September 2007

The family factor

Figure 9: Households by size, 1995 and 2005

Figure 10: Households by presence of children, 1995-2005

New product development

Figure 11: New product development in the U.S. in refrigerated foods*, 2002-07

Numerous options in convenient meal solutions

Private label offers lower price options

Market Size and Trends

Market size

Figure 12: U.S. FDM sales of refrigerated foods, at current and constant prices, 2002-07

Wal-Mart sales

Market trends

Figure 13: Top ten positioning claims of new refrigerated food products, January-December 2006

Market Segmentation

Introduction

Overview

Figure 14: FDM sales of refrigerated food, by segment and subsegment, 2005 and 2007

Refrigerated side dishes

Figure 15: FDM sales of refrigerated side dishes, at current and constant prices, 2002-07

Refrigerated entrées

Figure 16: Sales of refrigerated entrées, at current and constant prices, 2002-07

Supply Structure

Overview of company and brand sales

Figure 17: FDM manufacturer sales of refrigerated foods in the U.S., 2006 and 2007*

Refrigerated side dishes

Figure 18: FDM manufacturer brand sales of refrigerated side dishes in the U.S., 2006 and 2007*

Refrigerated entrées

Figure 19: FDM manufacturer brand sales of refrigerated entrées in the U.S., 2006 and 2007*

Advertising and Promotion

Introduction

Hormel Foods

Figure 20: Hormel, The Food Professional TV ad

Perdue Farms

Unilever Bestfoods

Figure 21: Country Crock Deluxe TV ad

Kraft Foods

Figure 22: Lunchables Brigade TV ad

Figure 23: Oscar Mayer Deli Creations TV ad

Retail Distribution

Introduction

Figure 24: U.S. FDM sales of refrigerated foods, by channel, 2005 and 2007

Supermarkets

Figure 25: U.S. supermarket sales of refrigerated foods, at current and constant prices, 2002-07

The Consumer: Usage of Refrigerated Foods

Summary

Usage and reasons

Differences in use between men and women

Younger respondents are more receptive

Opportunities exist for different household sizes by targeting them with specific meal-size options

Further marketing options could yield success

Personal usage of refrigerated foods

Figure 26: Usage of refrigerated foods, by type of food, September 2007

Figure 27: Usage of refrigerated foods, by type, by gender, September 2007

Figure 28: Usage of refrigerated foods, by type, by age, September 2007

Figure 29: Usage of refrigerated foods, by type, by race/ethnicity, September 2007

Figure 30: Usage of refrigerated foods, by number of people in the household, September 2007

Household usage of refrigerated potato products

Figure 31: Household usage of fresh, refrigerated potato products, May 2006-June 2007

Reasons for using refrigerated foods

Figure 32: Reasons for using refrigerated foods, by type of food used, part one, September 2007

Figure 33: Reasons for using refrigerated foods, by type of food used, part two, September 2007

Reasons for not using refrigerated foods

Figure 34: Respondents who do not use refrigerated foods, by gender, age, household income and race/ethnicity, September 2007

Figure 35: Reasons for not using refrigerated foods, September 2007

Figure 36: Reasons for not using refrigerated foods, by gender, September 2007

Figure 37: Reasons for not using refrigerated foods, by age, September 2007

The Consumer: Cooking Habits and Refrigerated Foods

Frequency of cooking

Figure 38: Whether cook a meal at least two nights a week, by key demographics, September 2007

General cooking attitudes and behaviors

Figure 39: Attitudes and behaviors related to cooking, September 2007

Cooking attitudes and behaviors of refrigerated food users

Figure 40: Attitudes and behaviors related to cooking, by whether use refrigerated foods, September 2007

Future and Forecast

Future trends

Americans’ reliance on convenience foods continues to grow

Driving growth by targeting demographics

Targeting smaller households and Baby Boomers

Reaching out to needs of large households and the children’s market

Ethnically-inspired meals take into account the rising level of diversity

Figure 41: Population, by race and Hispanic origin, 2006-11

Market forecast

Refrigerated foods market

Figure 42: Forecast of total U.S. retail sales of refrigerated foods, at current and constant prices, 2007-12

Refrigerated side dishes

Figure 43: Forecast of sales of refrigerated side dishes, at current and constant prices, 2007-12

Refrigerated entrées

Figure 44: Forecast of sales of refrigerated entrées, at current and constant prices, 2007-12

Forecast factors

Appendix: Trade Associations

Abstract

This report answers questions that will help you find opportunities and maximize growth in the refrigerated foods market. Some topics include:

• Why do consumers use refrigerated foods and how prevalent is taking short cuts in meal preparation among households?
• What opportunities and challenges lie in promoting refrigerated foods targeting breakfast, lunch and dinnertime applications?
• How does the size of household effect usage of refrigerated foods?
• What are the underdeveloped opportunities in catering to the increasing child population in the U.S.?
• How do private label refrigerated foods, alternative convenient meal solutions, and foodservice negatively impact the market?
• Which have been the most successful new product launches over the review period?
• What are the reasons that consumers do not use refrigerated foods?
• Who are refrigerated food consumers and what are the motivations for purchasing products in the category?

Ready-to-eat and heat-and-eat products are covered, but discussion and sales do not include ready-to-cook products like stuffed chicken or pork chops, kabobs, soup starters or pizza.

This report contains US IRI InfoScan data.

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