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Walking the Talk: Actions Speak Louder than Words!

Published by: InfoTrends/CAP Ventures

Published: Dec. 4, 2007 - 10 Pages


Table of Contents


Walking the Talk: Actions Speak Louder than Words!

Integrated Campaign Management: The Basics

MSPs at Work

NAPL Demonstrates Multi-Channel Leadership to Members

Walking the Talk and Making Your Actions Speak Louder than Words

Abstract

Firms with decades of experience in prepress and offset printing are starting to reposition themselves as marketing service providers (MSPs). These organizations are leveraging their talent and techniques to pioneer some of the world's latest marketing technologies. They want to participate in the more lucrative marketing value chain by providing an array of services in the marketing process from campaign inception to program execution. This document discusses how combining affordable color and multi-channel campaign marketing solutions with integrated marketing dashboards can help savvy print service providers transform into more profitable marketing service providers.

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