Ice Cream - UK

Published by: Mintel International Group Ltd.

Published: Dec. 1, 2007 - 87 Pages

Table of Contents

Issues in the Market

Themes

Definition

Ice cream regulations

Market in Brief

A fluctuating market

Blurring lines

Risky business

A bright future

Internal Market Environment

Key points

Seasonality

Weather

Figure 1: Average summer temperature and total number of sunshine hours in the UK*, 2002-07

Other events

The health factor

Figure 2: Agreement with selected lifestyle statements, 2003-07

The great opportunity - permissible indulgence

Ethical angle

Figure 3: Agreement with selected lifestyle statements, 2003-07

Organic and fair trade

Provenance

Price of milk

Figure 4: Farm gate milk prices, by month, 2002-07*

Broader Market Environment

Key points

More household freezers

Figure 5: Household ownership of freezers (separate from refrigerator) and combined fridge/freezers, 2003-07

The rise in ABs

Figure 6: Changes in socio-economic status, 2002-07 and 2007-12

An ageing population

Figure 7: Changes in the UK household size, 2002-07 and 2007-12

Competitive Context

Key points

Ice cream as a yogurt

Figure 8: Market value for yogurts and fromage frais, 2002-07

Indulgence is key for success

Figure 9: UK retail sales of all chocolate, 2001-06

Healthy indulgence - learning from smoothies

Figure 10: Retail sales of smoothies, 2001-06

Strengths and Weaknesses

Strengths

Weaknesses

Market Value and Forecast

Key points

An erratic market

Figure 13: UK retail sales of ice cream, 2002-07

Figure 14: Percentage of change year-on-year in volume and value, 2002-07

Figure 15: Volume (m litres) and mean summer temperature* (C), 2002-07

Value

Figure 16: Volume (m litres) and value sales (£ million), 2002-07

Price per litre

Figure 17: Price (£) per litre, 2002-07

The future

Forecast

Total Ice cream market

Figure 18: Forecast of UK retail sales of ice cream, by volume and value, at current and 2007 prices, 2008-12

Take home ice cream

Figure 19: Forecast of UK retail sales of take home ice cream by volume and value, at current and 2007 prices, 2008-12

Impulse ice cream

Figure 20: Forecast of UK retail sales of impulse ice cream, by volume and value, at current and 2007 prices 2008-12

Factors used in the forecast

Segment Performance

Key points

Figure 21: UK retail sales of ice cream market, by sector, 2004-07

Take-home

Figure 22: UK retail sales of take-home ice cream, by volume and value, 2002-07

Volume

Figure 23: UK retail sales of take-home ice cream, by segment, 2004-07

Handheld Multipacks

Standard and bulk

Premium

Luxury

Healthy option

Impulse ice cream

Figure 24: UK retail sales of impulse ice cream, 2002-07

Figure 25: UK retail sales of wrapped impulse and scooping ice cream, by sector, 2004-07

Chocolate snacks

Children’s

Refreshment

Cones

Scoop/Soft

Market Share

Key points

Take-home share

Figure 26: Manufacturers’ shares in the take-home sales of ice cream, 2004-07

The reign of Unilever

Ben & Jerry’s vs. Häagen-Dazs

You skinny cow

Own-label

Wrapped impulse share

Figure 27: Manufacturers’ branded shares in the wrapped impulse ice cream market, 2004-07

Magnificent Magnum

MasterFoods

Confectionery vs. Ice Cream

Companies and Products

Key points

Company profiles

Unilever UK Ltd

Carte D’Or

Magnum

Ben & Jerry’s

Wall’s Heartbrand

Solero

Frusì

Viennetta

Cornetto

Children’s brands

Richmond & Roncadin Ice Cream Ltd

Skinny Cow

Nestlé

Frederick’s Dairies

Cadbury

Del Monte

General Mills UK Ltd

MasterFoods Ice Cream

Calypso

Fayrefield Foods

Green & Black’s

Gü

Hill Station

Mackies

Weight Watchers from Heinz

Yeo Valley

Niche Players

Purbeck Ice Cream

Roskilly’s

Brand Elements

Brand Map

Figure 28: Attitudes and usage of ice cream brands, November 2007

Häagen-Dazs

What the brand is trying to achieve.

What the consumer thinks

Figure 29: Attitudes towards the Häagen-Dazs brand, November 2007

Skinny Cow

What the brand is trying to achieve.

What the consumer thinks

Figure 30: Attitudes towards the skinny cow brand, October 2007

Magnum

What the brand is trying to achieve.

What the consumer thinks

Figure 31: Attitudes towards the magnum brand, November 2007

Walls

What the brand is trying to achieve.

What the consumer thinks

Figure 32: Attitudes towards the walls brand, November 2007

Cornetto

What the brand is trying to achieve.

What the consumer thinks

Figure 33: Attitudes towards the cornetto brand, November 2007

Mars Ice Cream

What the brand is trying to achieve.

What the consumer thinks

Figure 34: Attitudes towards the mars ice cream brand, November 2007

Fab

What the brand is trying to achieve.

What the consumer thinks

Figure 35: Attitudes towards the fab brand, november2007

Carte D’Or

What the brand is trying to achieve.

What the consumer thinks

Figure 36: Attitudes towards the carte d’or brand, novmeber 2007

Green & Black’s Ice Cream

What the brand is trying to achieve.

What the consumer thinks

Figure 37: Attitudes towards the green & black’s ice cream brand, novemeber 2007

Ben & Jerry’s

What the brand is trying to achieve.

What the consumer thinks

Figure 38: Attitudes towards the ben & Jerry’s brand, November 2007

Ben & Jerry’s grabs fun and excitement, Green & Black’s is most natural.

Figure 39: Consumer usage of various ice cream brands, November 2007

Wall’s, Magnum and Cornetto are most familiar.

Figure 40: Consumer usage of various icecream brands, November 2007

Skinny Cow and Green & Black’s are most considered.

Figure 41: Consideration of various ice cream brands, November 2007

Häagen Dazs leads satisfaction on excellence

Figure 42: Satisfaction with various ice cream brands, November 2007

Häagen Dazs is worth paying most for.

Figure 43: Commitment to various ice cream brands, November 2007

Round up

Brand Communication and Promotion

Key points

Figure 44: Main monitored media advertising expenditure on ice cream, 2003-07*

Unilever maintains spend

Figure 45: Main monitored media advertising expenditure, by company, 2003-07*

Figure 46: Top ten brands advertised in 2006 and 2007*

Advertising seasonality

Figure 47: Main monitored media advertising expenditure, by month, September 2005-August 2007

Channels to Market

Key points

Impulse boosted by independents channel

Figure 48: Sales of wrapped impulse ice cream, by outlet type, 2003-07

Multiples lead take-home

Figure 49: Sales of take-home ice cream, by outlet type, 2003-07

Consumer - Usage and Frequency

Tubs and blocks

A crowd pleaser

Figure 50: Consumption of ice cream in tubs and blocks in the last 12 months, 2003-07

A tub in every home

Retired fun

Ice cream bars and sticks

I want more, more, more

Figure 51: Consumption of ice cream bars and sticks in the last 12 months, 2003-07

Wrapped up

Handheld appeal

Buoyant bars

Figure 52: Types eaten, 2005-07

Sticks and cones

Britain leads the way in tubs and blocks

Figure 53: Consumption of ice cream in tubs and blocks and ice cream bars and sticks in the last 12 months, by country, 2006

A lesson from France

Barring bars

Figure 54: Consumption of ice lollies and ice cream bars - 7-14 year-olds, by gender, age, socio-economic group and region, 2006

A girls’ game

Parents retain control

Lollylicous

Figure 55: Amount eaten in last week - 7-14 year-olds, who buys and where eaten most, 2002-06

Where eaten most?

Ice lollies consumption during summer

Figure 56: Number of ice lollies eaten per week during the summer - 7-14 year-olds, 2002-06

Consumer - Purchase Motivations

All about flavour

Figure 57: The most important factors when buying ice cream, sorbets and frozen yogurts, September 2007

A price point

Power of the brand

It’s quality

A healthy evolution

It’s all about ease

Appendix

Advertising data

Abbreviations

Internal market environment

Figure 61: Agreement with selected lifestyle statements, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, media usage, household size and car usage, 2007

Figure 62: Agreement with selected lifestyle statements, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, media usage, household size and car usage, 2007

Figure 63: Agreement with selected lifestyle statements, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, media usage, household size and car usage, 2007

Figure 64: Agreement with selected lifestyle statements, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, media usage, household size and car usage, 2007

Figure 65: Agreement with selected lifestyle statements, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, media usage, household size and car usage, 2007

Figure 66: Agreement with selected lifestyle statements, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, media usage, household size and car usage, 2007

Broader market environment

Figure 67: Household ownership of freezers (separate from refrigerator) and combined fridge/freezers, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, media usage, household size and car usage, 2007

Consumer - Usage and Frequency

Tubs and Blocks

Figure 68: Consumption of ice cream in tubs and blocks in the last 12 months, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, media usage, household size and car usage, 2007

Bars and sticks

Figure 69: Consumption of ice cream bars and sticks in the last 12 months, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, media usage, household size and car usage, 2007

Figure 70: Amount eaten in last week - 7-14-year-olds, who buys and where eaten most, 2002-06

Consumer - purchase motivations

Figure 71: Most important factors when buying ice cream, sorbets and frozen yogurts, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage and terminal education age, September 2007

Figure 72: Most important factors when buying ice cream, sorbets and frozen yogurts, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage and terminal education age, September 2007

Consumer - Attitudes and Motivations

Figure 73: How and why ice cream, sorbets and frozen yogurts are eaten, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage and terminal education age, September 2007

Figure 74: How and why ice cream, sorbets and frozen yogurts are eaten, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, September 2007

Figure 75: How and why ice cream, sorbets and frozen yogurts are eaten, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage and terminal education age, September 2007

Figure 76: Attitudes towards ice cream, sorbets and frozen yogurts, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage and terminal education age, September 2007

Figure 77: Attitudes towards ice cream, sorbets and frozen yogurts, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage and terminal education age, September 2007

Figure 78: Attitudes towards ice cream, sorbets and frozen yogurts, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage and terminal education age, September 2007

Consumer - Further analysis

Figure 79: Repertoire of important factors when choosing ice cream, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage and household size, 2007

Figure 80: Repertoire of important factors when choosing ice cream, by types of important factors, 2007

Figure 81: Repertoire of important factors when choosing ice cream, by occasions when ice cream is eaten, 2007

Figure 82: Repertoire of important factors when choosing ice cream, by attitudes towards ice cream, 2007

Abstract

The ice cream market is worth £1.25 billion, an increase of 8% from 2002. However, the market peaked in 2006, after an extremely long hot summer, at £1.33 billion. Following this peak, 2007 was a less successful year, with overall value down just under 7%, a direct effect of an unfavorable summer.

This has highlighted the correlation between ice cream sales and weather, and has ensured that the primary challenge for the ice cream market is to grow occasions outside the summer months and move away from being just a refreshing cool-down or a standby desert.

The consumer is increasingly conscious about what they eat, both in terms of evolved health, ie natural and functional foods, and in terms of ethics and provenance. Innovations from the ice cream industry have raised its game in order to meet these challenges with products like Frusì and Fruit Crunch as well as more extensions of the Green & Black’s brand and more ethical products from Ben & Jerry’s.

Packaging innovations and mini bites have ensured that ice cream has the potential to be eaten at a far more varied range of occasions, instead of yogurts, breakfast bars chocolates or cookies.

Children’s consumption of ice cream has been falling and re-engaging them in the category will be crucial if current consumption levels are to be maintained in the future.

Mintel last examined the UK market for ice cream in January 2006.

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