Edible Oils - UK

Published by: Mintel International Group Ltd.

Published: Dec. 1, 2007 - 103 Pages

Table of Contents

Issues in the Market

Key themes

Definition

Market in Brief

A market in full flow

Health concerns fuel growth

Creative cooks and confident consumers

Branding builds trust

Press green for go, go, go

Internal Market Environment

Key points

Cooking - a new lifestyle statement

Figure 1: Agreement with selected lifestyle statements on diet and health, 2003-07

Getting ethnic - getting premium

Domestic goddess - part time only

Help from health

Figure 2: Body mass index segments, 2007

Health and fat - a double edged sword.

Figure 3: Adults who are trying to slim, 2003-07

Broader Market Environment

Key points

On the money

Figure 4: PDI and consumer expenditure, at constant 2002 prices, 2002-12

Changing oils for a changing society

Figure 5: Changes in socio-economic status, 2002-12

The problem with old age

Figure 6: Trends and projections in UK population (‘000s), by age group, 2002-12

Adapting to one-person households

Figure 7: Changes in UK household sizes, 2002-12

Competitive Context

Key points

The fat contest

Figure 8: UK household consumption of fats, 1975-2000

Trading up across the fats

Salad accompaniments feel the force of edible oils.

Strengths and Weaknesses in the Market

Strengths

Weaknesses

Market Size and Forecast

Key points

Liquid oils lubricate the market

Figure 10: UK retail sales of edible oils by value, 2002-07

Figure 11: UK retail sales of edible oils by type and value, 2003-07

Figure 12: Price positioning in the UK edible oils market, 2007

The future of the market

The edible oil market

Figure 13: Forecast of the edible oils market, by value, at constant and 2007 prices, 2007-12

Liquid oils

Figure 14: Forecast of the liquid oils market, by volume and value, at current and 2007 prices, 2007-12

Solid oils

Figure 15: Forecast of the solid oils market, by volume and value, at current and 2007 prices, 2007-12

Factors used in the forecast

Segment Performance

Key points

Retail sales of liquid oils

Figure 16: UK retail sales of liquid oils, by volume and value, 2002-07

Figure 17: UK retail sales of liquid oils, by type, by volume and value, 2003-07

Figure 18: UK retail sales of liquid oils, by type, by value, 2005-07

Spray sales speed up

Olive oil segment continues to bear fruit

Figure 19: UK retail sales of olive oil, by type, by value, 2005-07

Speciality oil segment

Figure 20: UK retail sales of speciality oils, by type, by value, 2005-07

Flavoured oils find favour

Nutty about nut and seed oils

Solid sales not so solid

Figure 21: UK retail sales of solid oils, by value and volume, 2002-07

Retail sales of solid oils, by type

Figure 22: UK retail sales of solid oils, by type, by value, 2003-07

Market Share

Key points

Brand shares of standard oils

Figure 23: Brand share of standard oils, by value, 2005 and 2007

Brands fight back

Brand shares of olive oils

Figure 24: Brand share of olive oils, by value, 2005 and 2007

Olive oil - focus on brands not price

Speciality oils

Companies and Products

Key points

Unilever

Bertolli

Filippo Berio

Carapelli

RH Amar

Gaea

Cooks & Co

Euro Food Brands

Pura Foods

Princes Foods

Napolina

MH Foods

Aarhus United UK

Carbonell

Other companies

Bespoke Foods

La Amarilla de Ronda

The Olivado Company

Kalamea

Terrafood

Merchant Gourmet

Terra Rossa

Cobram Estate

SpringThyme Oils

Carotino

Italian estates

Brand Communication and Promotion

Key points

Perception of edible oils as commodity inhibits adspend

Figure 25: Main monitored media spend on edible oils, 2003-07

Figure 26: Main monitored media advertising expenditure on edible oils by medium, 2003-07*

TV and press - main focus for adspend

Adspend by advertiser

Figure 27: Main monitored media expenditure on edible oils, by top 10 manufacturers, 2003-07*

Filippo Berio - major focus

Niche players invest in establishing presence in UK

Multiples shun advertising and lose share

Channels to Market

Key points

Grocery multiples dominate the market

Figure 28: UK retail sales of edible oils, by outlet type, 2005-07

Independents hold value

The Consumer - Usage

On the up

Figure 29: Usage of oils for cooking and salad in the last 12 months, 2003-07

The heavy use profile

Low and non-usage

The Consumer - Buying Habits

The olive is here to stay

Figure 30: Type of cooking oil/salad oil purchased in the last 12 months, 2005 and 2007

A two horse race

Figure 31: Repertoire analysis of types of oils purchased in the last 12 months, and repertoire by type of oil purchased, 2007

The movers and the sprayers

Exploring the repertoire

Appendix

Advertising data

Abbreviations

Internal market environment

Figure 34: Agreement with selected lifestyle statements, by demographic sub-group, 2007

Figure 35: Agreement with selected lifestyle statements, by demographic sub-group, 2007

Figure 36: Body mass index segments, by demographic sub-group, 2007

Figure 37: Adults who are trying to slim, by gender, age, socio-economic group, presence of children, marital status, working status, household size, region, lifestage and Mintel’s Special Groups, 2007

Competitive context

Figure 39: UK retail sales of yellow fats and salad accompaniments by value, 2002-07

Communication and promotion

Figure 40: Main monitored media advertising expenditure on edible oils by medium, 2003-07*

The consumer - usage: Detailed demographics

Figure 41: Usage of oils for cooking and salad in the last 12 months, by demographic sub-group, 2007

Figure 42: Attitudes to butter, margarine or spreads, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, May 2007

Figure 43: Attitudes to butter, margarine or spreads, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, May 2007

Figure 44: Attitudes to butter, margarine or spreads, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, May 2007

The consumer - attitudes and motivations: Detailed demographics

Figure 45: Type of cooking oil/salad oil purchased in the last 12 months, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, September 2007

Figure 46: Type of cooking oil/salad oil purchased in the last 12 months, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, September 2007

Figure 47: Type of cooking oil/salad oil purchased in the last 12 months, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, September 2007

Figure 48: Type of cooking oil/salad oil purchased in the last 12 months, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, September 2007

Figure 49: Attitudes towards cooking oils/salad oils, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, September 2007

Figure 50: Attitudes towards cooking oils/salad oils, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, September 2007

Figure 51: Attitudes towards cooking oils/salad oils, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, September 2007

The Consumer - Further Analysis: Detailed Demographics

Edible oils - Q4 repertoire of types of oils bought in the last 12 months

Figure 52: Number of types of edible oils bought in the last 12 months, by demographics (row %)

Figure 53: Number of types of edible oils bought in the last 12 months, by types of oils bought in the last 12 months (col %)

Figure 54: Number of types of edible oils bought in the last 12 months, by typology groups and attitudes torwards edbile oils (col %)

Figure 55: Typologies of attitudes towards edible oils, by demographics (row %)

Figure 56: Typologies of attitudes towards edible oils, by types and number of types of edible oils bought in the last 12 months (col %)

Figure 57: Typologies of attitudes towards edible oils, by attitudes towards edible oils (col %)

Abstract

Mintel last examined the UK market for Edible Oils in December 2005, since then the shift away from standard oils to premium olive and speciality oils has gathered pace. Mintel throws the spotlight on who is buying them, why they are buying them and which providers are most likely to get their custom.

This report covers the UK retail market for edible oils sold through mainstream grocery markets and for use in domestic food preparation. It includes blended vegetable oil (which is usually rapeseed) and single-seed oils such as sunflower and corn, plus olive (including extra virgin) along with groundnut, walnut, sesame and other varieties of speciality oil.

The market for spray oils (including aerosols) is also included.

Also included in this report are solid oils such as Pura Solid Vegetable Oil, compound cooking fats such as Trex, and animal fat-based lard.

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