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SPECIAL REPORT: 2007 Industry Dynamics - Lessons Learned

Published by: Decision Resources

Published: Dec. 27, 2007 - 39 Pages


Table of Contents


Executive Summary

Strategic Considerations

Stakeholder Implications

2007 in Review

Looking for the Grail

Noteworthy 2007 News and Events That Signifi cantly Impact the Pharmaceutical Industry

2007’s Problems with Drug Safety

Big Pharma’s Ongoing Productivity Problems

Ramifi cations of Biogenerics Entering the Marketplace

Ramifi cations of Patent Expiries

Ascendancy of Specialty Pharma and Biotech

Retrenching and Choosing Wisely

Blockbuster Numbers Creep Upward, but Growth Grinds Almost to a Halt

Executing Change Requires a Holistic Approach to Managing a Company

A Tale of Two Management Styles: Pfi zer Versus Schering-Plough

Management Style

Insights from the Asenapine Story

Lessons to Be Learned About Management

Choosing Wisely Has Never Been More Important

Jumping on Technology Opportunities

The Quest for Innovation: Valuable Technology Opportunities, Circa 2007

Future Lifeblood of the Pharmaceutical Industry

New Value Propositions: Value-for-Money

Increasing Power of Activist States

2007 Lessons to Be Learned

2007 State Legislative Bills

State Attorneys General Not Afraid to Litigate

2007 Spectrum Scorecard

Showcase of Decision Resources, Inc., Reports and Presentations

Tables

1. Products Gaining Blockbuster Status, 2006

2. The New Mantra: A Strategy of Focus, Late 2006-2007

3. State Activities That Will Impact the Pharmaceutical Industry Going Forward

4. Spectrum Scorecard: Pharmaceutical Industry Performance, 2007

Figures

1. The Perceived Value of Biotech Is Real: Growth in AMEX Indices, 2004-2007

2. Growth in the Number of Global Blockbusters, 1987-2006

3. Years on the Market to Reach Blockbuster Status

4. Components Central to Executing Change in a Pharmaceutical Company

5. U.S. Oncology Leaders, 2000 and 2005

6. A Blazing Mergers and Acquisition Trail for Antibody Companies, 2005-2007

7. Prescription Drug State Legislation, 2007

Experts Featured

John Ansell, M.A., principal, John Ansell Consultancy

Sarah Fuller, president, Decision Resources, Inc.

Barrie G. James, Ph.D., principal, Pharma Strategy Consulting

Decision Resources, Inc., Analysts Featured

Mary Argent-Katwala, Ph.D., therapeutic area director, Oncology

Sandra T. Chow, Ph.D. candidate, analyst, Cognos

Danielle Drayton, Ph.D., analyst, Infectious Disease

Greg Dwyer, M.B.A., analyst, Immune and Infl ammatory Disorders and Mosaic

John Earl, M.Sc., Ph.D., principal therapeutic area director, Cardiology and Oncology

Sylvia Eash, Ph.D., analyst, Infectious Disease

Jeremy Goldman, M.D., analyst, Cardiology

Neil Grubert, M.A., director of pricing and reimbursement, Spectrum, Pharmacoeconomics, Pricing, and Reimbursement

Ramya Kollipara, Ph.D., analyst, Oncology

James McDermott, vice president, consulting

Andrew Merseth, senior business analyst

Jennifer Moniz Carpenter, M.B.A., program manager, Spectrum, Therapy Markets and Emerging Technologies

Chris Schutz, M.B.A., Ph.D., senior analyst, Millennium Research Group, a Decision Resources, Inc., company

Prachi Vora, M.P.H., program manager, Spectrum, Biomarkers and Diagnostics

Donny Wong, Ph.D., senior analyst, Metabolic Disorders

Abstract

Moderate successes and "business as usual" characterize the performance of the pharmaceutical industry in 2007. In this year-end retrospective report, we contemplate the importance of key events and achievements in the industry. We asked industry-leading experts to identify particularly noteworthy events in 2007 and lessons that can be learned for 2008. Six themes emerged; our experts discuss their implications for the industry. Furthermore, we offer a Spectrum Scorecard that assesses industry performance in a variety of critical areas.

Get the Answers You Need to Shape Your Strategy
  • The pharmaceutical industry may never be to return to its glory days, but it can exert control over its future through the strategies and changes that it is willing to adopt today. What strategic options are essential to achieve success in today's evolving markets? What are the future implications of these changes for pharmaceutical companies?
  • Pharmaceutical companies must ensure they are "fit for purpose" in today's business environment. What strategies can pharmaceutical management pursue to capture and harness the essence of a results-oriented business and make their companies truly fit for purpose? How can they uncover previously unrealizable profits and growth and also differentiate themselves so that they can grasp valuable competitive advantage?
Scope
  • 2007 in review: a retrospective on news and key themes from the year.
  • Seeking a new vision for the pharmaceutical industry: looking for the Holy Grail of opportunity.
  • Negative industry impacts: from generics erosion, biogenerics, declining productivity, and drug safety concerns combined with the increased importance of specialty pharma and biotech.
  • New strategies needed for future success: rethinking the blockbuster strategy, a holistic approach to management style, fit with strategy, choosing strategies and opportunities wisely.
  • Jumping on technology opportunities: identifying key technologies and turning innovation into new products and services.
  • New value propositions: value-for-money.
  • Growing influence of U.S. states: legislative bills, litigation by state attorneys general, lessons learned.
  • 2007 industry report card: how successful was Big Pharma in capitalizing on the many opportunities available in 2007?


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