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Published by: eMarketer
Published: Dec. 1, 2007 - 19 Pages
Table of Contents
- Executive Summary
- Online Advertising Spending in Germany, 2006-2011 (billions and % change)
- Key Questions
- The eMarketer View
- Key eMarketer Numbers-Germany Online Advertising
- Economic Overview
- Online Advertising Spending
- Online Advertising Spending in Germany, 2006-2011 (billions and % change)
- Online Advertising Spending for Select Countries in Europe vs. the US, 2006 (millions of €)
- Online Advertising Spending per Internet User for Select Countries in Europe, 2006
- Online Advertising Spending in Select Countries in Western Europe, 2005-2011 (millions)
- Total Advertising Spending
- Advertising Spending in Select Countries in Western Europe, 2005-2011 (millions)
- Advertising Spending Growth in Select Countries in Western Europe, 2005-2011 (% increase vs. prior year)
- Advertising Revenues in Germany, by Media, 2002-2007 (millions of €)
- Advertising Spending for Select Countries in Europe, 2006-2008 (% change)
- Online Spending by Segment
- Online Advertising Spending in Germany, by Format, 2004-2007 (millions of €)
- Search-Related Advertising
- Online Advertising Spending in Europe, by Format, 2006 (millions of €)
- Search Advertising Spending for Select Countries in Europe, 2006 (millions of €)
- Search Advertising Spending for Select Countries in Europe, 2006 (% of online advertising spending)
- Display Advertising
- Online Display Advertising Spending for Select Countries in Europe, 2006 (millions of €)
- Online Display Advertising Spending in Europe*, 2006 & 2012 (billions)
- Online Display* Advertising Spending in Germany, January-June 2007 (millions of €)
- Leading Online Display Advertising Formats in Germany, Ranked by Spending, January-June 2007 (millions of €)
- Classified Advertising
- Classified Advertising Spending for Select Countries in Europe, 2006 (millions of €)
- E-Mail Advertising
- E-Mail Advertising Spending for Select Countries in Europe, 2006 (millions of €)
- Online Spending by Industry
- Online Advertising Spending in Germany, by Industry, January-June 2007 (thousands and % of total)
- Fast Moving Consumer Goods (FMCG) Banner Ad and Advertiser Growth in Germany, by Segment, First half 2006 vs. First half 2007 (% change)
- Attitudes to Online Advertising
- Internet Access Location Where Internet Users in Western Europe* Notice Advertising, 2007 (% of respondents)
- Attitude of At-Work Internet Users in Europe* toward Advertising, by Media, 2007 (% of respondents)
- Bottom Five Countries Worldwide, Ranked by Internet Users Who Trust Advertising, April 2007 (% of respondents)
- Trends to Watch
- Unique Internet Users in Europe, by Country, September 2006 & September 2007 (thousands and % increase vs. prior year)
- Adult Online Buyers* in Select Countries in Europe, by Age, 2006 (% of population in each group)
- Favorite Commercial Sites among Internet Users in Germany, 2007 (% of respondents)
- Mobile Internet Advertising
- Mobile Phone Penetration in Germany, 2004-2010 (% of population)
- Mobile Phone Activities of Adult Internet Users in Germany, May 2007 (% of respondents)
- Types of Mobile Internet Content that Interest Consumers in Germany, 2007 (% of respondents)
- Text-Based (SMS) Mobile Advertisements Received and Responded to by Mobile Subscribers in the US and Select Countries in Western Europe, July 2007 (thousands and % of mobile subscribers receiving and responding)
- Mobile Internet Users, Mobile Search Users and Mobile Search Advertising Revenues in Western Europe*, 2006-2011 (millions)
- Adult Internet Users in Germany Who Are Interested in Advertising-Supported vs. Paid Mobile Video Content, by Pricing Model, May 2007 (% of respondents)
- Internet Users Worldwide Who Trust Mobile Phone Text Advertising, by Region, April 2007 (% of respondents)
- Related Information and Links
- Related Links
- Contact
- Report Contributors
- About eMarketer
- A Trusted Resource
AbstractBritain may lead Europe in Internet penetration, online advertising spending and e-commerce revenues, but Germany has the largest online population. At the center of the continent, Germany—with its technical expertise—will play a critical role in Europe’s online future.
The Germany Online Advertising report analyzes the trends that are propelling the second-largest advertising market in Europe into the online marketplace.
While consumers and advertisers in Britain were generally quick to explore the benefits and potential of the online channel, many Germans—and German businesses—took time to warm to the Web.
One reason is that, socially and commercially, Germany is somewhat conservative. Practicality is a virtue, and established leaders in many industrial sectors are not inclined to pursue innovations in advertising and marketing until they are proven to bring results.
But the Teutonic tipping point has arrived.
In 2007, eMarketer projects that German online ad spending will reach €2.4 billion ($3.29 billion), and growth will continue at double-digit rates, taking online spending to €3.5 billion ($4.48 billion) in 2010.
Key questions the “Germany Online Advertising” report answers:
- How does online advertising spending in Germany compare with spending in the UK and other European countries?
- What does Internet ad spending contribute to the country’s total advertising budget?
- Which industries spend most to advertise online in Germany?
- How advanced is Germany’s mobile Internet market?
- And many others…
eMarketer Reports—On Target and Up to Date
The Germany Online Advertising report aggregates the latest data from international marketing and communications researchers with eMarketer analysis to provide the information you need to make smart, accurate business decisions.
Get Full Details About This Report >>
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