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Media in Canada

Published by: Datamonitor

Published: Dec. 21, 2007 - 29 Pages


Table of Contents


EXECUTIVE SUMMARY
CHAPTER 1 Market Overview
1.1 Market Definition
1.2 Research Highlights
1.3 Market Analysis
CHAPTER 2 Market Value
CHAPTER 3 Market Segmentation I
CHAPTER 4 Market Segmentation II
CHAPTER 5 Five Forces Analysis
5.1 Summary
5.2 Buyer Power
5.3 Supplier Power
5.4 New Entrants
5.5 Substitutes
5.6 Rivalry
CHAPTER 6 Leading Companies
6.1 Canadian Broadcasting Corporation
6.2 Publicis Groupe SA
6.3 Sun-Times Media Group Inc
CHAPTER 7 Market Forecasts
7.1 Market Value Forecast
CHAPTER 8 Macroeconomic Indicators
CHAPTER 9 Appendix
9.1 Methodology
9.2 Industry Associations
9.3 Related Datamonitor Research
LIST OF TABLES
Table 1: Canada Media Industry Value: $ billion, 2003-2007
Table 2: Canada Media Industry Segmentation I: % Share, by Value, 2007
Table 3: Canada Media Industry Segmentation II: % Share, by Value, 2007
Table 4: Key Facts: Canadian Broadcasting Corporation
Table 5: Key Facts: Publicis Groupe SA
Table 6: Key Financials: Publicis Groupe SA
Table 7: Key Facts: Sun-Times Media Group Inc
Table 8: Key Financials: Sun-Times Media Group Inc
Table 9: Canada Media Industry Value Forecast: $ billion, 2007-2012
Table 10: Canada Size of Population (million), 2003-2007
Table 11: Canada GDP (Constant 2000 Prices, $ billion), 2003-2007
Table 12: Canada Inflation, 2003-2007
Table 13: Canada Exchange Rate, 2003


Abstract

Datamonitor's Media in Canada industry profile is an essential resource for top-level data and analysis covering the media industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope
  • Contains an executive summary and data on value, volume and/or segmentation
  • Provides textual analysis of the industry’s recent performance and future prospects
  • Incorporates in-depth five forces competitive environment analysis and scorecards
  • Includes a five-year forecast of the industry
  • The leading companies are profiled with supporting key financial metrics
  • Supported by the key macroeconomic and demographic data affecting the market
Highlights
  • Detailed information is included on market size, measured by value and/or volume
  • Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape
Why you should buy this report
  • Spot future trends and developments
  • Inform your business decisions
  • Add weight to presentations and marketing materials
  • Save time carrying out entry-level research
Market Definition

The media industry consists of the advertising, broadcasting & cable TV, publishing and movies & entertainment markets. The advertising market consists of agencies providing advertising including display advertising services. The market value reflects income of the agencies from such services. The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming. The market is valued as the revenues generated by broadcasters through advertising, licensing (or public donations) and subscriptions.

The publishing market consists of books, newspaper and magazines, and advertising revenues generated in these segments. The movies & entertainment market includes both producers and distributors of public entertainment formats, such as movies, music and sports. The sports and movie box office sectors have been valued as the revenues received by box offices from total annual admissions. The music and video sectors have been valued using the retail selling price (RSP) of items, such as DVD, VHS and CD.

For the purpose of this report the Americas comprises Brazil, Canada, Mexico and the US.


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