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Customer Experience Model: US SOHO Business Online ExperiencePublished by: Compass Intelligence Published: Dec. 20, 2007 - 9 Pages Table of Contents
AbstractThis iDRD (Insight-based Data-Rich Deliverable) is part of the SOHO Business and Customer Experience Model subscriptions. This insight is part of a series of reports that will explore online customer experience among US businesses of various sizes and assesses how web-based tools compare to more traditional resources. SOHO business consists of a business entity with 1 to 4 employees across all locations. Also discussed and analyzed is the impact web services have on customers in terms of important selection criteria, ease of use, web utilities across providers, the influence on perceptions, most useful and relevant sites, unmet customer services needs, and the factors regarding purchasing decisions. This data and insight focuses on the SOHO size segment or those with 1 to 4 employees. The Expert Guide for this deliverable is Kneko Burney.Get Full Details About This Report >> |
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