Growth Strategies in Meat, Fish And Poultry: Emerging consumer trends, NPD strategies and future opportunities

Published by: Business Insights

Published: Dec. 1, 2007 - 107 Pages

Table of Contents

Growth Strategies in Meat, Fish and Poultry

Executive Summary

Market drivers and issues

Growth opportunities

Innovation and NPD

Future trends

Chapter 1 Introduction

Research methodology

What is this report about?

The meat, fish and poultry market defined

Report structure

Chapter 2 Market drivers and issues

Summary

Introduction

Increasing health concerns

Dieting

Vegetarianism and meat reduction

Organic consumers

Conclusions

Chapter 3 Growth opportunities

Summary

Introduction

Category market analysis

Shelving analysis

Country analysis

Company analysis

Conclusions

Chapter 4 Innovation and NPD

Summary

Introduction

Regional analysis

Company analysis

Category analysis

Flavor analysis

Category flavors

Meat

Poultry

Fish and seafood

Cuisine flavors

Innovation analysis

By category

Claim analysis

Conclusions

Chapter 5 Future trends

Summary

Introduction

Healthier products

More natural products

Natural products

Fewer additives

Organic products

The emerging freshness trend

Low or light products

Nutraceutical products

New directions in healthier products

Mediterranean products

Healthy pork products

Targeting meat reducers

Convenient products

Quick products

Microwaveable products

Single serve products

Hand-held products

Healthy convenient products

Premium products

Using third parties

Creating gourmet products

Developing specialty products

Ethical products

Targeted products

Kids’ products

Seniors’ products

Conclusions

Chapter 6 Appendix

Market data

Canned meat & poultry product sales by country

Canned fish & seafood sales by country

Chilled meat & poultry product sales by country

Chilled deli food sales by country

Chilled fish & seafood sales by country

Frozen meat & poultry product sales by country

Frozen fish & seafood sales by country

Index

List of Figures

Figure 4.1: Share of all meat, fish & poultry new product launches by region, 2004-07

Figure 4.2: Innovative product launches from Trader Joe’s (Aldi)

Figure 4.3: Shelf-stable packaging: pouches, Solap cans and Tetra Paks

Figure 4.4: Share of all meat, fish & poultry new product launches by product category, 2004-07

Figure 4.5: Innovative packaging and positioning: Mrs Paul’s and Toyo Suisin

Figure 4.6: Innovative merchandising: Hormel’s Custom Kitchen

Figure 4.7: Share of innovative launches by product category, 2004-07

Figure 4.8: Relative growth of health, convenience, premium and crossover claims, 2004-07

Figure 5.9: Relative growth of more natural, low/light, nutraceutical and crossover claims, 2004- 07

Figure 5.10: Wellness products: Wiesenhof Wellness

Figure 5.11: Natural products: Smart Natural, Naked Chicken, Natural Choice, Oscar Meyer, Simply Natural and Super Naturals

Figure 5.12: Fewer additive products: Birds Eye and Iglo-Ola

Figure 5.13: Organic products: Nature’s Snack and Blue Horizon

Figure 5.14: Fresh products: Autentico Italiano, Waitrose, NutritionWise and Eat Local

Figure 5.15: Low/light product: Sabrosanos

Figure 5.16: High protein products: Spiro Sport, Oberto and Jack Link’s

Figure 5.17: Omega-3 products: Findus

Figure 5.18: Omega-3 products: FrialVida

Figure 5.19: High fiber products: Wellness, Alpha-Mate, Metten and Wellfresh

Figure 5.20: Nutraceutical products: Tanggula, Fitness, Maruha and Redline

Figure 5.21: Mediterranean products: Compliments Balance and Sainsbury’s Just Cook

Figure 5.22: Healthy pork product: NutrionWise

Figure 5.23: Reduced meat products: Better Foods and Kibun Foods

Figure 5.24: Quick products: Seapak, Bumble Bee Foods and Earlybird Farm

Figure 5.25: Microwaveable products: Steam Fresh, Steamers in 5 and Cuisson Vapeur

Figure 5.26: Microwaveable products: Halberstaedter Wuerstchen & Konservenvertriebs and Stegeman

Figure 5.27: Single serve products: Clover Leaf, Sea Choice and La Preferida

Figure 5.28: Single serve snack products: Star-Kist and Zimbo

Figure 5.29: Hand-held products: Hans To Go!, Maverick and Nippon Meat

Figure 5.30: Healthy convenient products: Nippon Meat and Olli

Figure 5.31: Licensed and character products: Harley Davidson and John Wayne

Figure 5.32: Gourmet products: Trump Steaks, Chez Karine and Market Bay

Figure 5.33: Gourmet products: Sara Lee Gourmet Selections

Figure 5.34: Specialty products: TASTE Group, WorldCatch Foods and Sealord

Figure 5.35: Reusable packaging: Smithfield sandwich keepers

Figure 5.36: Ethical products: Woolworths and Applegate Farms

Figure 5.37: Kids’ products: Iglo, Compliments Balance and President’s Choice

Figure 5.38: Kids’ products: Nippon Meat Packers, Disney Magic Selections and Sadia

Figure 5.39: Seniors’ products: Glico, Itoham Foods and Wolf Wolvita

List of Tables

Table 2.1: Main ways of eating more healthily, Europe & the US, 2005/06

Table 2.2: Prevalence of obesity in the six major markets by weight level, 000s, 2005

Table 2.3: Prevalence of overweight in the six major markets by age, 000s, 2005

Table 2.4: Prevalence of obesity in the six major markets by age, 000s, 2005

Table 2.5: Vegetarian consumers, Europe & the US, 2000-05

Table 2.6: Meat reducers, Europe & the US, 2006

Table 2.7: Organic consumers, Europe & the US, 2000-05

Table 3.8: Meat, poultry, fish & seafood products market value by type, Europe & the US, $m, 2006-2010

Table 3.9: Meat, poultry, fish & seafood products market volume by type, Europe & the US, Kg m, 2006-2010

Table 3.10: Share of meat, poultry, fish & seafood products market by type, Europe & the US, 2006-2010

Table 3.11: Meat, poultry, fish & seafood products market value by shelf type, Europe & the US, $m, 2006-2010

Table 3.12: Meat, poultry, fish & seafood products market volume by shelf type, Europe & the US, Kg m, 2006-2010

Table 3.13: Share of meat, poultry, fish & seafood products market by shelf type, Europe & the US, 2006-2010

Table 3.14: Meat, fish & poultry market value by country, Europe & the US, $m, 2006-2010

Table 3.15: Meat, fish & poultry products market volume by country, Europe & the US, Kg m, 2006-2010

Table 3.16: Top five meat, fish & poultry companies by region, 2005

Table 4.17: Ranking of companies in descending order of new meat, fish & poultry product launches, 2004-07

Table 4.18: Share of all meat, fish & poultry new product launches by shelving type, 2004-07

Table 4.19: Share of new product launches by major meat flavor, 2004-07

Table 4.20: Share of new product launches by major poultry flavor, 2004-07

Table 4.21: Share of new product launches by major fish flavor, 2004-07

Table 4.22: Share of new product launches by major seafood flavor, 2004-07

Table 4.23: Share of new product launches by major ethnic flavor, 2004-07

Table 4.24: Share of new product launches by major cooking flavor, 2004-07

Table 4.25: Innovative meat, fish & poultry new product launches, by type of innovation, 2004-07

Table 4.26: Share of all meat, fish & poultry new product launches by broad claim, 2004-07

Table 4.27: Share of all meat, fish & poultry new product launches for top 15 specific claims, 2005-07

Table 5.28: Share of all healthier meat, fish & poultry new product launches, by health claim, 2004-07

Table 5.29: Share of all healthier meat, fish & poultry new product launches by detailed health positioning, 2004-07

Table 5.30: Share of more natural meat, fish & poultry new product launches by specific health claim, 2004-07

Table 5.31: Share of meat, fish & poultry new product launches with fewer additives by type, 2005-07

Table 5.32: Share of organic meat, fish & poultry new product launches by product category, 2004-07

Table 5.33: Share of meat, fish & poultry new product launches with low or light claims by type, 2005-07

Table 5.34: Share of meat, fish & poultry new product launches with nutraceutical claims, by type, 2005-07

Table 5.35: Share of meat, fish & poultry new product launches with convenience claims by type, 2005-07

Table 5.36: Share of meat, fish & poultry new product launches with reduced packaging by type, 2005-07

Table 5.37: Share of meat, fish & poultry new product launches, by target consumer, 2005-07 92

Table 5.38: Share of new product launches for kids by broad claim, 2004-07

Table 6.39: Canned meat & poultry products market value, Europe & the US, 2006-2010

Table 6.40: Canned meat & poultry products market volume, Europe & the US, 2006-2010

Table 6.41: Canned fish & seafood market value, Europe & the US, 2006-2010

Table 6.42: Canned fish & seafood market volume, Europe & the US, 2006-2010

Table 6.43: Chilled meat & poultry products market value, Europe & the US, 2006-2010

Table 6.44: Chilled meat & poultry products market volume, Europe & the US, 2006-2010

Table 6.45: Chilled deli food market value, Europe & the US, 2006-2010

Table 6.46: Chilled deli food market volume, Europe & the US, 2006-2010

Table 6.47: Chilled fish & seafood market value, Europe & the US, 2006-2010

Table 6.48: Chilled fish & seafood market volume, Europe & the US, 2006-2010

Table 6.49: Frozen meat & poultry products market value, Europe & the US, 2006-2010

Table 6.50: Frozen meat & poultry products market volume, Europe & the US, 2006-2010

Table 6.51: Frozen fish & seafood market value, Europe & the US, 2006-2010

Table 6.52: Frozen fish & seafood market volume, Europe & the US, 2006-2010

Abstract

About MarketResearch.com
MarketResearch.com is an online aggregator selling over 160,000 market research reports, company profiles and country profiles from over 600 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.