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US Profiles of 50+ Mobile Voice Users-2007

Published by: In-Stat

Published: Dec. 7, 2007 - 23 Pages


Table of Contents


Introduction to Update

Executive Summary

50 to 54 Age Group

55 to 64 Age Group

65+ Age Group

Older (50 and Older) Adult Demographics

Expenditures and Usage

Monthly Voice and Data Expenditures

Prepaid Usage

Family Plans

Multiple Handsets

Current and Future Spending on Wireless Phones

Historical Spending Trends

Wireless Phone Features

Consumer Loyalty and Satisfaction

Mobile Data

Spending on Mobile Applications

Conclusions

Methodology

List of Tables

Table 1. Customer Satisfaction with Wireless Provider by Age Segment

Table 2. Summary of Findings

Table 3. Technologies Used by Respondents

Table 4. Historical Total Mean Monthly Wireless Spending 2004-2007

Table 5. Prepaid vs. Postpaid Spending by Age Group

Table 6. Incidence of Family- or Group-Rate Plan among Respondents

Table 7. Mean Number of Family Members on Family- or Group-Rate Plan

Table 8. Phone Features in Current Handset

Table 9. Features Users Would Pay More For in Next Handset (Base: Planning to Purchase New Phone within Two Years)

Table 10. Historical Total Customer Satisfaction

Table 11. Customer Satisfaction by Age Distribution

Table 12. Current Use of Mobile Data on Wireless Phone

Table 13. Applications Accessed in the Previous 12 Months (Base: Respondents Who Reported Using Mobile Data)

List of Figures

Figure 1. Mean Income for Full-Time Workers and Survey Respondents

Figure 2. Monthly Minutes Used

Figure 3. Respondents Who Use More Than One Mobile Phone

Figure 4. Historical Mean Phone Purchase Price 2004-2007

Figure 5. Mean Spending on Current Wireless Phone vs. Mean Spending on Future Wireless Phone

Figure 6. Months Since Phone Purchase vs. Months Until Next Phone Purchased

Figure 7. Users Planning to Switch Carriers in the Next 12 Months

Figure 8. Respondents Using and Paying for Mobile Data Services

Figure 9. Monthly Spending on Mobile Data

Abstract

Now that wireless service is used by a majority of the people in the US, wireless carriers need to examine more closely the characteristics of the diverse groups that make up this market. Based on an extensive survey of over 1,500 cellular customers, this report focuses on mobile users aged 50 and older. This segment of society is the fastest growing in the United States, with more than 12,000 people turning 50 every day. This report—one in a series of five—provides a detailed snapshot about monthly spending on voice and consumer behaviors and preferences regarding:
  • Service plans, family plans, and the use of multiple phones
  • Data services and prices paid for these services
  • Spending on current and future handsets, as well as desired handset features
  • Adoption of other consumer technologies
  • Personal vs. business use of wireless
This report will be important for wireless carriers, mobile application developers, handset vendors, chip makers, advertisers, and others who need a clear understanding of consumer preferences of wireless users.

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