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Published by: Mintel International Group Ltd.
Published: Nov. 1, 2007 - 75 Pages
Table of Contents
- ISSUES IN THE MARKET
- Definition
- Consumer research
- ABBREVIATIONS
- MARKET IN BRIEF
- Strong growth
- …but could have been even better
- Fruit, vegetables and dairy lead
- Older consumers will pay more, but families buy more
- Multiple sales have caught up with specialists
- French companies dominate
- Convenience, treats and healthy options
- INTERNAL MARKET ENVIRONMENT
- Key points
- Low French production limits growth
- Figure 1: French organic agriculture, by number of farms and area, 2001-06
- Insufficient distribution is another limiting factor
- Figure 2: Availability of organic fruit and vegetables in French supermarkets and hypermarkets, 2003-06
- Advertising for summer growth
- New EU regulations
- More vegetables, fruit and fish
- Figure 3: French expenditure on food and non-alcoholic drinks, by type, 2000-05
- BROADER MARKET ENVIRONMENT
- Key points
- Ageing population favours organics
- Figure 4: Trends in French population, by age, 2002-12
- Economic uncertainty restricts sales
- Figure 5: Trends in French PDI, consumer expenditure and GDP, at current prices, 2002-12
- Unemployment affects consumer confidence
- Figure 6: Trends in French employment, by gender, 2000-05
- More small households
- Figure 7: Trends in number of households in France, by size, 2000-05
- WHO’S INNOVATING?
- Key points
- New launches focus on beverages
- Figure 8: New organic product launches, by country, 2006
- Figure 9: New organic product launches in France, by category, 2006
- Local suppliers and own-labels at the forefront of new product development
- Organic treats
- Convenience is an increasingly important feature
- Quinoa - a fashionable ingredient
- Potential for organic superfoods
- MARKET SIZE AND FORECAST
- Key points
- Dynamic growth
- Figure 10: French retail value sales of organic food and non-alcoholic drinks, 2002-07
- Figure 11: Indexed growth in retail value sales of organic foods, by country, 2002-07
- Figure 12: Annual spend per adult on organic food, by country, 2002 and 2007
- Figure 13: French retail value sales of organic food and non-alcoholic drinks, by type, 2002-07
- Future potential
- FORECAST
- Figure 14: Forecast of French retail value sales of organic food and non-alcoholic drinks, at current and
- constant prices, 2007-12
- Annual growth no longer passing the 9% mark…
- …but this need not be a path of decline
- Factors used in the forecast
- SEGMENT PERFORMANCE
- Key points
- Fruit and vegetables are number-one choice
- Danone enters the organic dairy sector
- Figure 15: French retail value sales of organic dairy products, by type, 2005-07
- Eggs in one basket
- Beefing up meat production
- Figure 16: French retail value sales of organic meat and poultry, by type, 2005-07
- Processed foods have taken off
- Figure 17: French retail value sales of selected processed foods, by type, 2005-07
- More healthy treats
- Soup, salads and soya for healthy eaters
- Best growth in baby food in 2007
- Frozen foods small, but with potential
- Craft bakers dominate bread sales
- Healthy eating drives juice sales
- Figure 18: French retail value sales of organic non-alcoholic drinks, by type, 2005-07
- MARKET SHARE
- Key points
- Organics in local hands
- Own-labels are important
- Danone challenges Triballat
- Figure 19: French manufacturers’ retail value shares of organic yogurt and dairy desserts, 2005-07
- COMPANIES AND PRODUCTS
- Danone
- Distriborg
- Léa Vital
- Le Goût de la Vie
- Pro Natura
- Pural
- Vitagermine
- CHANNELS TO MARKET
- Key points
- Grocery multiples overtake specialist retailers
- Figure 20: French retail value sales of organic food and non-alcoholic drinks, by outlet type, 2005-07
- Figure 21: French specialist organic retailer chains, 2006
- Own-labels and hard discounters raise their profile
- THE CONSUMER - PAN-EUROPEAN OVERVIEW
- Key points
- Organic fruit and vegetables are the number-one choice
- Figure 22: Organic foods purchased in the last 12 months, by country, September 2007
- Figure 23: Purchasing of organic foods, by country, September 2007
- Organics meet demand for healthier, higher quality foods
- Figure 24: Reasons for buying organic foods, by country, September 2007
- Food miles of some concern
- Figure 25: Attitudes towards organic vs non-organic foods, by country, September 2007
- Higher prices are the biggest turnoff
- Figure 26: Reasons for not buying organic foods, by country, September 2007
- THE CONSUMER - PURCHASING AND ATTITUDES
- Key points
- Who buys organic food
- Figure 27: Types of organic food bought in last 12 months, France, September 2007
- Figure 28: Types of organic food bought in last 12 months, by gender, age, income and presence of
- children, France, September 2007
- Reasons for buying - health benefits outweigh quality
- Figure 29: Reasons for buying organic foods, France, September 2007
- Figure 30: Reasons for buying organic food, by gender, age, income and presence of children, France,
- September 2007
- Organic vs food miles
- Figure 31: Attitudes towards organic vs non-organic foods, by gender, age, income and presence of
- children, France, September 2007
- Figure 32: Attitudes towards organic vs non-organic foods, by gender, age, income and presence of
- children, France, September 2007
- Reasons for not buying organic - price is biggest disincentive
- Figure 33: Reasons for not buying organic food, France, September 2007
- Figure 34: Reasons for not buying organic foods, by gender, age, income and presence of children, France,
- September 2007
- Repertoire - how many products do people buy
- Figure 35: Organic repertoire, September 2007
- Figure 36: Repertoire, by demographic sub-group, September 2007
- Figure 37: Repertoire, by number of products bought, France, September 2007
- Attitude groups
- Evangelicals (18% of Internet users)
- Foodies (26% of Internet users)
- Well-beings (21% of Internet users)
- Pushed (36% of Internet users)
- Figure 38: Attitude groups, by country, September 2007
- Figure 39: Attitude groups, by demographic sub-group, France, September 2007
- Figure 40: Number of food categories where organics are bought, by attitudinal groups, France, September
- 2007
- THE CONSUMER - FURTHER ATTITUDES TOWARDS ORGANICS
- Key points
- Just over one in four prepared to pay more for organic foods
- Figure 41: Attitudes towards food, by country, 2006
- Figure 42: Trends in attitudes towards food in France, 2002-06
- Older age groups prefer organic and free range
- Figure 43: Attitudes towards food in France, by demographic sub-group, 2006
- APPENDIX: RESEARCH METHODOLOGY
AbstractThe French organics market has shown impressive growth of some 9-10% a year, reaching €1.67 billion in 2007, but a number of factors are restricting this growth, including a low level of organic agriculture in France. However, supermarkets and hypermarkets have driven sales with an increasing range of own-label organic products, and their sales will this year overtake those of specialist health and organic food retailers.
This report covers the retail market for organic food and non-alcoholic drinks, produced according to organic principles and standards. This includes fruit and vegetables, meat and poultry, dairy products, fish and seafood, eggs, prepared foods and groceries, cereal products, baby and toddler foods, infant formula, soft drinks, and beverages such as tea and coffee. It includes organic foods that are fresh, frozen or ambient.
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