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Lessons from the US: How to Launch the iPhone (and What to Avoid) (Advisory Report)Published by: Current Analysis Inc. Published: Sep. 25, 2007 - 4 Pages Table of Contents
- Describes the important industry trend or competitive issue that the report will examine. Current Perspective - Expanded analysis of the issue, looking at likely changes in the market and competitive landscape. Recommended Vendor Actions - Current Analysis' recommendations to vendors on potential actions they should take in response to the changes in the marketplace and the competitive landscape that will occur as a result of the trend. Recommended Customer Actions - Current Analysis' recommendations on what potential actions end-users should take in response to the trend, when deciding which vendors to work with. AbstractOur US-based team of device and wireless service analysts offer European operators insight into some of the lessons learned with AT&T's launch and marketing of the iPhone.Get Full Details About This Report >> |
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