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Netpop | Portraits: Time and How They Spend It

Published by: Netpop Research

Published: Nov. 1, 2006 - 34 Pages


Table of Contents


1. Start Page

2. Daily Use

3. Areas of Involvement

4. Leisure and Entertainment

5. Personal Interest

6. Work and Productivity

Abstract

Since the early days of the Web, the "home page" or "start page" has referred to the site that opens when a new browser window is launched. It is from this starting point that the online experience unfolds. This report covers the role of the Start Page, how long Broadbanders spend online and how they spend that time across key areas of involvement: Leisure & Entertainment, Personal Interests and Work and Productivity.

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