Netpop | Portraits: Full Report

Published by: Media-Screen LLC

Published: Nov. 1, 2006 - 65 Pages

Table of Contents

Netpop | Portraits: Full Report

1. Time and How They Spend It

a. Start Page

b. Daily Use

c. Areas of Involvement

d. Leisure and Entertainment

e. Personal Interest

f. Work and Productivity

2. Impact on the Modern Market

a. Communication

b. Content Creation

c. Shopping

Abstract

"By investigating the impact of the internet on key areas of people's lives, Netpop | Portraits uncovers the diversity within the broadband market and re-envisions the online population in its current context. Netpop | Portraits is the first dedicated multivariate segmentation analysis of the US broadband population aged 13+ and offers companies an essential industry-wide framework to drive more successful online product and marketing initiatives. Netpop | Portraits provides richly detailed profiles of the 5 groups we uncovered, with data on where they go online, what they do, and why they do it. Demographic and attitudinal data build out their profiles, providing you with a better understanding of where the online consumer market is currently, and where it's headed in the years to come."

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