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Netpop | Play: Full Report

Published by: Media-Screen LLC

Published: Jun. 3, 2007 - 42 Pages


Table of Contents


1. Broadband Play

2. Pull-Based Marketing

3. Content Creation

4. Content Creation: User Profiles (FOR SECTION CONTENTS SEE FOLLOWING PLAY REPORTS)

Abstract

This report covers four key genres of entertainment - games, movies, music, and television and explores how broadband users act as both consumers and producers of entertainment online.

With an ever-growing array of fan sites and online marketing vehicles, audience behaviors have shifted and millions of entertainment marketing dollars are in flux. Our study helps marketers understand how fans of mass media are engaging in entertainment online and how their actions, comments and home-grown content are shaping the new digital media landscape.

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