Women in China 2007: Women As Consumers & Lifestyle Trends

Published by: Access Asia

Published: Dec. 14, 2007 - 277 Pages

Table of Contents

INTRODUCTION

Report Coverage

Other Relevant Reports from Access Asia

Abbreviations Used

Free Online Newsletter and Editorials

1 HOLDING UP HALF THE SKY

1.1 Introduction

1.2 One In Ten of Humanity

1.2.1 One In Ten of Humanity: Population by Gender

Table 1.1 TOTAL POPULATION BY GENDER & % BREAKDOWN, 2000-2006

1.2.2 One In Ten of Humanity: Population by Age Group

Table 1.2 FEMALE POPULATION BY AGE GROUP, 2000-2006

1.2.3 One In Ten of Humanity: The One Child Policy

1.2.4 One In Ten of Humanity: The Changing Roles of Women, Families & Society

1.2.5 One In Ten of Humanity: The Changing Roles of Women, Families & Society

1.2.6 One In Ten of Humanity: Ms. China

1.2.7 One In Ten of Humanity: DINKYs

1.2.8 One In Ten of Humanity: The Mistress

Secret consumer segment

How big is the market?

Spoilsports

Mistress shoppers

1.2.9 One In Ten of Humanity: The OLs (Office Ladies)

Who Are the OLs?

Bridget Zhang’s Diary: A Typical OL Life

Favourite OL Brands

What OLs Want

What Next for the OLs

1.2.10 One In Ten of Humanity: Desperate Housewives or Yummy Mummies?

1.2.11 One In Ten of Humanity: Middle Aged Middle Kingdom

Figure 1.1: THE TOTAL TONICS GIFT SETS MARKET IN CHINA, 1997-2006

1.2.11 One In Ten of Humanity: Gracefully Going Grey

1.3 Useful References

2 WOMEN & THE FAMILY

2.1 The Shrinking Family

2.1.1 The Shrinking Family: Making Babies

Fewer Babies

Figure 2.1: China’s Birth Rates, 2000-2007

The Gender Gap

Figure 2.2: China’s Girl:Boy Newborn Birth Ratio, 1982-2005

Abuses of the Gender Economy

Making More Babies: The One Child Policy

Figure 2.3: Sample Births & Fertility Rates, 2005

Low Birth Rates: The Economic Impact

Table 2.1 BIRTH RATES AND INFANT POPULATION TRENDS IN CHINA, 2000-2006

2.1.2 The Shrinking Family: Overview of Household Conditions

2.1.3 The Shrinking Family: Households

Total Households by Size

Table 2.2 NUMBER OF HOUSEHOLDS BY SIZE, 2000-2006

Total Households by Urban/Rural Split

Table 2.3 NUMBER AND SIZE OF HOUSEHOLDS BY LOCATION, 2000-2006

Income Earners Per Household

Table 2.4 AVERAGE NUMBER OF INCOME EARNERS PER HOUSEHOLD, 2000-2006

2.2 Home Economics

2.2.1 Home Economics: High Levels of Savings - Self-taxation?

Table 2.5 LEADING CITIES KEY HOUSEHOLD SAVINGS INDICATORS, 2005

2.2.2 Home Economics: Consumer Spending Power

Table 2.6 URBAN AVERAGE EXPENDABLE INCOME, EXPENDITURE & POTENTIAL EXPENDABLE INCOME AFTER BASIC OUTGOINGS, 2000-2006

2.2.3 Home Economics: Retail Trends

Figure 2.4: Urban/Rural Food/Non-food Retail Sales Growth, 2000-2006

Table 2.7 TOTAL CURRENT VALUE URBAN & RURAL RETAIL SALES BY FOOD & NON-FOOD, 2000-2006

2.2.4 Home Economics: Urban Ownership of Major Durable Goods

Table 2.8 URBAN HOUSEHOLD OWNERSHIP OF MAJOR DURABLE CONSUMER GOODS, 2000-2005

2.2.5 Home Economics: Rural Ownership of Major Durable Goods

Table 2.9 RURAL HOUSEHOLD OWNERSHIP OF MAJOR DURABLE CONSUMER GOODS, 2000-2005

2.3 Middle Class Suburbia

2.3.1 Middle Class Suburbia: China’s New Middle Class

How Big Really Is the Chinese Middle Class?

Table 2.10 MIDDLE AND UPPER INCOME HOUSEHOLDS IN CHINA, 1995/2000/2005/2010/2015

How Much Does the Chinese Middle Class Spend?

Table 2.11 TOTAL CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS, 2005/2010/2015

How Fast Will the Chinese Middle Class Grow?

Table 2.12 CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS & % OF TOTAL HOUSEHOLDS, 1995/2000/2005/2010/2015

2.3.2 Middle Class Suburbia: Confident Shoppers

Table 2.13 GDP AND COST OF LIVING INDEX, 2000-2006

2.3.3 Middle Class Suburbia: Financing a Family

2.4 Schooling

2.4.1 The Cost of Education: Institutional Funding

Table 2.14 EDUCATIONAL FUNDING BY SOURCE, 1996/2005

2.4.2 The Cost of Education: Family Funding

Figure 2.5: Average Household Spending on Education Per Child by Level of Education

2.4.3 The Cost of Education: Girl School

The Number of Schools

Figure 2.6: Growth in Number of Education Institutes in China, 1997-2005

Table 2.15 THE TOTAL NUMBER OF EDUCATIONAL ESTABLISHMENTS IN CHINA BY TYPE OF INSTITUTION, 1997-2005

Girls’ Access to Schooling

Table 2.16 CHINA’S WORKFORCE BY EDUCATIONAL ABILITY, 2005

Figure 2.7: Growth in Number of Students By Educational Level in China, 1997-2005

Table 2.17 THE TOTAL NUMBER OF STUDENTS IN CHINA BY TYPE OF INSTITUTION, 1997-2005

2.5 Healthcare & Ageing

2.5.1 Healthcare & Ageing: The Big Contradiction

Fast-growing, But How Big?

Government Healthcare Spend in decline

Table 2.18 GOVERNMENT HEALTHCARE SPENDING AS A % OF TOTAL GOVERNMENT SPENDING, 1996-2005

Private Health Insurance Uptake Low

Price Cuts, Corporate Battles & Piracy

Changes to The Healthcare System

Government Pharmaceuticals Industry Policy - Full of Contradiction

How Big Will the Pharmaceuticals Market Get?

2.5.2 Healthcare & Ageing: A Little Richer But A Lot Less Healthy

Fat of the Land

HIV/AIDS

Living Longer

2.6 Marriage & Divorce

2.6.1 Marriage & Divorce: Growth Rates

Table 2.19 NUMBER & ANNUAL GROWTH OF MARRIAGES AND DIVORCES IN CHINA, 1985-2005

2.6.2 Marriage & Divorce: Empowered Wives

2.6.3 Marriage & Divorce: Wedding Spending

The Big Spend

A Thoroughly Modern Affair

Table 2.20 WHO PAYS FOR WEDDING CELEBRATIONS IN CHINA?

Table 2.21 STATISTICS OF WEDDING EXPENSES, EXPENDITURE & BUDGETING, 2005

Who’s Getting the Wedding Yuan?

How To Get The Marriage RMB?

Conclusion - Same But Different

2.6.4 Marriage & Divorce: Finding A Partner

2.6.5 Marriage & Divorce: Rates of Domestic Violence

2.6.6 Marriage & Divorce: Staying Single

2.7 The Key Points

2.8 Useful References

3 WOMEN & SOCIETY

3.1 Unbinding Their Feet

3.1.1 Unbinding Their Feet: Cracking the Confucian Code

3.1.2 Unbinding Their Feet: Marriage Laws & Women’s Lib.

3.1.3 Unbinding Their Feet: Women Find Time To Themselves

3.1.4 Unbinding Their Feet: Protecting Women’s Hard-won Rights

The Gap Between Laws and Effect

Growing Grassroots Awareness of Women’s Rights

3.2 The Emptying of Rural China

3.2.1 The Emptying of Rural China: Inequalities of Lifestyle

3.2.2 The Emptying of Rural China: Rural Migration

3.3 Urban Revolution

3.3.1 Urban Revolution: A Constant Migration

3.3.2 Urban Revolution: The Urban Lifestyle in a Nutshell

3.3.3 Urban Revolution: The 2006 Survey on Quality of Life of Urban Chinese Women

3.4 Society in Women's Eyes

3.4.1 Society in Women's Eyes: The Future’s So Bright…

3.4.2 Society in Women's Eyes: It All Comes Down to Security

3.4.3 Society in Women's Eyes: Women in Their Own Eyes

3.4.4 Society in Women's Eyes: The Daily Life of Women Today

3.5 Power Politics

3.5.1 Power Politics: Gender Analysis of Political Status

3.5.2 Power Politics: Women As Activists

3.5.3 Power Politics: A Woman Vice President

3.5.4 Power Politics: However…

3.6 Body Image

3.6.1 Body Image: Women As Media Images

The Gulf Between Reality And Reality TV

In A Political Spin

Get Real!

Outperforming the Men

Alternative Images

Manga: Fantasy, Fetish or Fashion

3.6.2 Body Image: The Body Beautiful

Fat Chance!

Opting for the Cut

Figure 3.1: % Asian Women Considering Themselves Overweight, or Having Cosmetic Surgery, 2005

Most Popular cosmetic Surgery Operations in China

“I Just Wish For World Peace”

Height Obsession

3.6.3 Body Image: Fags and Beer

The Fags

The Beer

3.6.4 Body Image: Sexuality

3.7 The Key Points

3.8 Useful References

4 WOMEN & CAREERS

4.1 Working Mums

4.1.1 Working Mums: Childcare Provision

Table 4.1 DISTRIBUTION OF CHILD CARE CENTER AVAILABILITY, CENTER CARE USE AND MOTHER’S WORK STATUS, 2002

4.1.2 Working Mums: Number of Working Mothers

Table 4.2 WORKING MOTHERS BY PROVINCE IN CHINA, 2000/2006

4.1.3 Working Mums: Maternity Leave

4.2 Sharing the Parental Responsibility

4.2.1 Sharing the Parental Responsibility: The Parents

4.2.2 Sharing the Parental Responsibility: The Ayi

4.2.3 Employment of Women: Housework

Table 4.3 % OF URBAN WOMEN DOING HOUSEWORK BY TYPE OF WORK, 2005

Table 4.4 % GENDER DIFFERENCE BETWEEN URBAN WOMEN & MEN DOING HOUSEWORK, 2005

4.3 Employment of Women

4.3.1 Employment of Women: Number of Workers by Gender

Table 4.5 TOTAL NATIONAL WORKFORCE BY GENDER, 2000-2006

4.3.2 Employment of Women: Number of Women as % of Total by Sector

Table 4.6 NUMBERS OF WOMEN IN THE NATIONAL WORKFORCE BY SECTOR, 2000-2006

Table 4.7 WOMEN AS A % OF NATIONAL WORKFORCE BY SECTOR, 2000-2006

Table 4.8 MEN & WOMEN AS A % OF NATIONAL WORKFORCE BY SECTOR IN ENTERPRISES OVER THE OFFICIAL STATISTICAL SIZE CRITERIA, 2006

4.3.3 Employment of Women: Helping Women To Find Jobs

4.3.4 Employment of Women: Obstacles to Finding Employment

4.3.5 Employment of Women: Mobility of Women Workers

4.3.6 Employment of Women: Women’s Wages

Table 4.9 AVERAGE INCOMES BY SECTOR FOR ALL EMPLOYEES IN CHINA, 2000-2006

Table 4.10 AVERAGE WAGES PER EMPLOYMENT SECTOR FOR WOMEN IN CHINA, 2006

4.3.7 Employment of Women: Workplace Discrimination

4.3.8 Employment of Women: Unemployment Benefits

4.3.9 Employment of Women: Social Security

Figure 4.1: % Social Security Scheme Participation Rate Among Urban Resident & Migrant Female Workers, 2005

Table 4.11 BASIC STATISTICS ON SOCIAL INSURANCE IN CHINA, 2000-2006

Table 4.12 REVENUES, EXPENSES & BALANCE OF SOCIAL INSURANCE FUND IN CHINA, 2000-2006

4.3.10 Employment of Women: High Levels of Savings - Self-taxation?

Table 4.13 LEADING CITIES KEY HOUSEHOLD SAVINGS INDICATORS, 2005

4.3.11 Employment of Women: Self Employment

4.3.12 Employment of Women: Madam Chairman

4.4 The Key Points

5 WOMEN AS CONSUMERS

5.1 Shopping Habits

5.1.1 Shopping Habits: What Every Women Wants

What The Girls Really Want

Safe, Successful, Striving and Sophisticated

But They are Still Chinese Women…

5.1.2 Shopping Habits: The Power of the Urban Purse

5.1.3 Shopping Habits: A Note On Luxury And Middle Markets

So Much Smoke And Mirrors

My Luxury May Not Be Your Luxury

Table 5.1 PURCHASE OF LUXURY GOODS IN THE LAST THREE YEARS (2004-2006)

Table 5.2 MOST COMMON BRANDS OF LUXURY GOODS PURCHASED IN THE LAST THREE YEARS (2004-2006)

Luxury For The Young

Luxury for the Masses?

Table 5.3 BRANDS OF LUXURY GOODS TO BE PURCHASED IN THE NEXT YEAR (2007)

5.1.4 Shopping Habits: Rural Women Want More

5.1.5 Shopping Habits: Student Shoppers

5.1.6 Shopping Habits: The “She-Economy”

On Price Rises, Deep Discounting and Supermarket Stampedes

5.1.7 Shopping Habits: The Total Retail Market

Table 5.4 TOTAL RETAIL CURRENT MARKET VALUE, 1999-2006

Table 5.5 TOTAL RETAIL CONSTANT MARKET VALUE, 1999-2006

5.2 Retailing in Context

5.2.1 Retailing in Context: Macroeconomic Context

Table 5.6 RETAIL SALES AS A % OF GDP, 2000-2006

5.2.2 Retailing in Context: Retail Sales and Consumer Spending

Table 5.7 RETAIL SALES AS A % OF CONSUMER EXPENDITURE, 2000-2006

5.2.3 Retailing in Context: Sales by Habitation

Table 5.8 RETAIL SALES VALUE BY HABITATION, 2000-2006

5.2.4 Retailing in Context: Breakdown by Habitation

Table 5.9 RETAIL SALES % BREAKDOWN BY HABITATION, 2000-2006

5.2.5 Retailing in Context: Per-capita Sales by Province

Map 5.1 PER CAPITA RETAIL SALES BY PROVINCE, 2006

5.2.6 Retailing in Context: China’s Leading Shoppers Only Spend US$5 A Day!

Table 5.10 US$ PER CAPITA RETAIL SALES BY TOP- , MIDDLE- & BOTTOM-SCALES, 2000-2006

5.2.7 Retailing in Context: Leading Cities

Table 5.11 LEADING CITIES KEY ECONOMIC INDICATORS, 2006

5.2.8 Retailing in Context: Consumer Spending Power

Table 5.12 URBAN AVERAGE EXPENDABLE INCOME, EXPENDITURE & POTENTIAL EXPENDABLE INCOME AFTER BASIC OUTGOINGS, 2000-2006

5.3 Food and Non-Food Sales

5.3.1 Food and Non-Food Sales: Current Sales

Table 5.13 TOTAL CURRENT VALUE RETAIL SALES BY FOOD AND NON-FOOD, 2000-2006

5.3.2 Food and Non-Food Sales: Growth Rates

Table 5.14 % ANNUAL GROWTH OF THE MARKET FOR RETAILING IN CHINA BY FOOD AND NON-FOOD, 2000-2006

5.3.3 Food and Non-Food Sales: Urban and Rural Split

Figure 5.1: Urban & Rural Food & Non-food Sales Growth in China, 2000-2006

Table 5.15 TOTAL CURRENT VALUE URBAN & RURAL RETAIL SALES BY FOOD & NON-FOOD, 2000-2006

5.4 Food Shopping

5.4.1 Food Shopping: The Volume Trends

Figure 5.2: Total Volume Growth in Retail Sales of Selected Food Products in China, 2000-2006

Figure 5.3: Per Capita Volume And Growth of Retail Sales of Selected Food Products in China, 2000/2006

5.4.2 Food Shopping: The Value Trends

Table 5.16 CURRENT VALUE OF FOOD SALES BY MAJOR PRODUCT CATEGORY, 2000-2006

Figure 5.4: % Value Share of Food Shopping, 2006

5.4.3 Food Shopping: Value Growth

Table 5.17 CURRENT VALUE GROWTH OF TOTAL FOOD SALES BY PRODUCT CATEGORY, 2000-2006

Women Consider Food Safety First

Supermarket Sweep

Table 5.18 SUPERMARKET SALES AS A % OF TOTAL & URBAN RETAIL SALES, 2000-2006*

5.5 Total Non-Food Shopping

Figure 5.5: Total Value Growth of Non-food Retail Sales By Sector in China, 2000-2006

Table 5.19 TOTAL NON-FOOD RETAIL SALES CURRENT VALUE BY MAJOR PRODUCT CATEGORY, 2000-2006

5.6 Key Non-food Sectors

5.6.1 Key Non-food Sectors: Cosmetics & Toiletries

The Office Ladies Dominate The Demand

Figure 5.6: Top Ten Preferred Skin Care Products, 2006

Figure 5.7: Top Ten Preferred Cosmetics Products, 2006

Figure 5.7: % Sector Share of Total C&T Market, 2006

Figure 5.8: Value Sectoral Growth of Cosmetics Products, 2000-2006

Table 5.20 TOTAL COSMETICS & TOILETRIES CURRENT VALUE SALES BY SECTOR, 2000-2006

5.6.2 Key Non-food Sectors: Sanitary Products

Figure 5.9: Value Sectoral Growth of Sanitary Products, 2000-2006

Figure 5.10: Volume Sectoral Growth of Sanitary Products, 2000-2006

Table 5.21 TOTAL SANITARY PRODUCTS CURRENT VALUE & VOLUME SALES BY SECTOR, 2000-2006

5.6.3 Key Non-food Sectors: Household Chemicals

Figure 5.11: Value Sectoral Growth of Household Chemicals, 2000-2006

Figure 5.12: Volume Sectoral Growth of Household Chemicals, 2000-2006

Table 5.22 TOTAL HOUSEHOLD CHEMICALS CURRENT VALUE & VOLUME SALES BY SECTOR, 2000-2006

5.6.4 Key Non-food Sectors: Apparel & Fashion

Sizes Getting Bigger…

Seasons Getting Longer, Prices Getting Lower…

Table 5.23 ANNUAL CLOTHING PRICE INDEX IN CHINA, 2000-2006

Spending Getting Bigger…

Table 5.24 URBAN, RURAL & TOTAL HOUSEHOLD PER CAPITA CLOTHING SPEND & PROPORTION OF HOUSEHOLD SPENDING, 2000-2006

Table 5.25 % BREAKDOWN OF CLOTHING SALES BY PRODUCT SECTOR IN CHINA, 2003-2006

More Sporty and Functional…

Figure 5.13: Value Sectoral Growth of Apparel, 2000-2006

Figure 5.14: Volume Sectoral Growth of Apparel, 2000-2006

Table 5.26 TOTAL APPAREL CURRENT VALUE & VOLUME SALES BY SECTOR, 2000-2006

A Still Highly Fragmented Market

Table 5.27 WOMEN’S TOTAL APPAREL MARKET BRAND SHARE & PENETRATION, 2004/2005

Segmentation To Survive

5.6.5 Key Non-food Sectors: Small Electric Appliances

Table 5.28 TOTAL SMALL ELECTRICAL APPLIANCES CURRENT VALUE & VOLUME SALES BY SECTOR, 2000/2006

5.6.6 Key Non-food Sectors: Housewares

Figure 5.15: Value Sectoral Growth of Housewares, 2000-2006

Table 5.29 TOTAL HOUSEWARES CURRENT VALUE SALES BY SECTOR, 2000-2006

5.6.7 Key Non-food Sectors: Technology

How Many Surfers?

Table 5.30 TOTAL INTERNET USERS & AS % OF POPULATION IN CHINA, 2000/12-2007/06

Table 5.31 TOTAL INTERNET USERS % SPLIT BY GENDER IN CHINA, 2000/12-2007/06

Table 5.32 TOTAL WOMEN INTERNET USERS & AS % OF FEMALE POPULATION IN CHINA, 2000/12-2007/06

Internet Value

She Netizens

Gadget Girl

Computer & Mobile Phone Ownership

Figure 5.16: Urban Household Computer & Mobile Phone Ownership Rates, 2000-2006

Figure 5.17: Consumer Electronics Value Sales Growth By Sector, 2000-2006

Table 5.33 TOTAL CONSUMER ELECTRONICS CURRENT VALUE SALES BY SECTOR, 2000-2006

5.6.8 Key Non-food Sectors: Home Improvement

Feathering the Nest

Table 5.34 THE DIY & HOME IMPROVEMENT PRODUCTS RETAIL MARKET AS A PROPORTION OF TOTAL RETAIL FOOD SALES IN CHINA, 2000-2006

Do-It-Yourself? No Thank You!

Table 5.35 RETAIL & TRADE % VALUE OF DIY & HOME IMPROVEMENT PRODUCTS MARKET IN CHINA, 2000-2006

Table 5.36 DIY & HOME IMPROVEMENT PRODUCTS & SERVICES EXPENDITURE IN BEIJING & SHANGHAI, 2001-2006

5.6.9 Key Non-food Sectors: Energy & Utility

Electricity

Table 5.37 ANNUAL PER HOUSEHOLD AVERAGE ENERGY CONSUMPTION BY TYPE OF ENERGY IN CHINA, 2000-2006

Water

Table 5.38 URBAN WATER SUPPLY & CONSUMPTION, AND WASTE & SEWAGE DISPOSAL IN CHINA, 2000-2006

5.6.10 Key Non-food Sectors: Transport

Total Transport Distance

Table 5.39 TOTAL VOLUME OF PASSENGER TRANSPORT BY TYPE IN CHINA, 2000-2006

Average Transport Distance

Table 5.40 AVERAGE PER CAPITA PASSENGER TRANSPORT DISTANCES FOR BY FORM OF TRANSPORT, 1997-2006

Vehicle Ownership

Table 5.41 PRIVATE VEHICLE OWNERSHIP IN CHINA BY TYPE, 2000-2006

She Cars

Second-hand Cars

5.6.11 Key Non-food Sectors: Insurance

Figure 5.18: Comparative Per Capita Insurance Premium Spending, 2001-2005

Table 5.42 THE MARKET FOR INSURANCE PREMIUMS BY MAJOR SECTOR IN CHINA, 2000-2006

Table 5.43 THE MARKET FOR INSURANCE CLAIMS & PAYOUTS BY MAJOR SECTOR IN CHINA, 2000-2006

5.6.12 Key Non-food Sectors: Pensions

Table 5.46 PENSION REVENUE, EXPENSE & BALANCE AS WELL AS NUMBERS OF PENSION CONTRIBUTORS IN CHINA, 2000-2006

5.6.13 Key Non-food Sectors: Banking

Table 5.47 CHINA’S BANKING INSTITUTIONS STATISTICS, 1996-2000

5.6.14 Key Non-food Sectors: Healthcare

The National Health System

Table 5.48 GOVERNMENT HEALTHCARE SPENDING AS A % OF TOTAL GOVERNMENT SPENDING, 1997-2006

Pharmaceuticals & Over-the-counter Drugs

Table 5.49 ALL PHARMACEUTICALS PRODUCTION IN CHINA BY BROAD SECTOR, 2000-2006

Table 5.50 PREPARED PHARMACEUTICALS EXPENDITURE IN CHINA BY BROAD SECTOR, 2000-2006

Table 5.50 OTC PHARMACEUTICALS MARKET VALUE BY BROAD SECTOR IN CHINA, 2000-2006

5.7 Future Consumption

5.8 The Key Points

5.9 Useful References

6 WOMEN & LEISURE

6.1 Eating Out

6.1.1 Eating Out: China’s National Sport

Table 6.1 THE MARKET FOR CONSUMER CATERING AS A PROPORTION OF TOTAL CONSUMER EXPENDITURE IN CHINA, 2000-2006

6.1.2 Eating Out: Versus Eating In

Table 6.2 THE MARKET FOR CONSUMER CATERING AS A PROPORTION OF TOTAL CONSUMER FOOD EXPENDITURE IN CHINA, 2000-2006

6.1.3 Eating Out: Per Capita Spending

Table 6.3 TOTAL PER CAPITA MARKET FOR CONSUMER CATERING IN CHINA, 2000-2006

6.1.4 Eating Out: Total Outlets & Employees

Table 6.4 TOTAL CONSUMER CATERING OUTLETS AND EMPLOYEE NUMBERS IN CHINA, 2000-2006

6.1.5 Eating Out: Outlets By Broad Sector

Table 6.5 TOTAL CONSUMER CATERING OUTLET NUMBERS BY BROAD SECTOR IN CHINA, 2000-2006

6.1.6 Eating Out: Consumer Concerns

Food Poisoning: Bad Practice

Going Green

Genetically Modified (GM) Food

Vegetarianism

6.1.7 Eating Out: Format Trends

6.1.8 Eating Out: Catering Consumer Profile

Overview

Professional Urban Diners

Teenage Feeders

Children & Fast-food Education

6.2 Days Away

6.2.1 Days Away: Domestic Tourism

Figure 6.1: Value Growth of Domestic Travel Expenditure by Type, 2000-2006

Table 6.6 DOMESTIC TOURISM SPENDING BY SECTOR IN CHINA, 2000-2006

6.2.2 Days Away: Days Off

National Day

Table 6.7 ANNUAL NATIONAL HOLIDAYS

Chinese New Year

Christmas

May Holiday

Children’s Day

Other National Holidays and Festivals

6.2.3 Days Away: Holidays in the Sun

Table 6.8 DOMESTIC TOURISM SPENDING BY SECTOR IN CHINA, 2000-2006

6.3 Women’s Sports

6.3.1 Women’s Sports: Market Overview

Table 6.9 RETAIL VALUE OF SPORTSWEAR & GOODS SALES IN CHINA, 2001-2006

6.3.2 Women’s Sports: Key Sports And Their Tie-ins

6.3.3 Women’s Sports: The Key Foreign Personalities

6.3.4 Women’s Sports: The Key Local Personalities

6.3.5 Women’s Sports: Wushu For The Olympics

6.3.6 Women’s Sports: New Sports

6.3.7 Women’s Sports: Raising Women’s Sports Involvement

6.3.8 Women’s Sports: The Key Brands

Figure 6.2: China’s Leading Sportswear Brands, 2004

6.4 Pampering & Self Improvement

6.4.1 Pampering & Self Improvement: The Total Gym Market

6.4.2 Pampering & Self Improvement: Types of Gym

6.4.3 Pampering & Self Improvement: Increasing Competition

Figure 6.3: Beijing’s Leading Gyms, 2003

Shanghai Gym Fees

6.4.4 Pampering & Self Improvement: Or Something More Unusual Perhaps?

6.4.5 Pampering & Self Improvement: Spas

6.4.6 Pampering & Self Improvement: Tattoos

6.4.7 Pampering & Self Improvement: Clubbing the Night Away

6.4.8 Pampering & Self Improvement: Saturday Night At The Movies

Table 6.10 OVERALL FILM REVENUES (BOX OFFICE RECEIPTS) IN CHINA, 1989-2006

6.5 Relaxing At Home: Women & Media Consumption

6.5.1 Relaxing At Home: The Total Media Products Market

Table 6.11 RETAIL VALUE MEDIA PRODUCTS IN CHINA, 2000-2006

6.5.2 Relaxing At Home: Print Publishing

Books

Magazines

Newspapers

6.5.3 Relaxing At Home: TV & Video

6.5.4 Relaxing At Home: Recorded Music

6.5.5 Relaxing At Home: Online Media

6.6 Chinese Women & Religion: The Opiate of the Masses

6.7 Future Concerns

6.8 The Key Points

APPENDIX: MARKET BACKGROUND

A.1 Fast Facts

A.2 Regions of China

Map A.1 CHINA: PROVINCES AND MUNICIPALITIES

A.3 Exchange Rates

A.3.1 Exchange Rates: China

Table A.1 AVERAGE ANNUAL RENMINBI EXCHANGE RATES AGAINST A VARIETY OF CURRENCIES, 2000-2006

A.3.2 Exchange Rates: Hong Kong

Table A.2 AVERAGE ANNUAL HONG KONG DOLLAR EXCHANGE RATES AGAINST THE UNITED STATES DOLLAR AND RENMINBI, 2000-2006

Abstract

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