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Published by: Informa Media and Telecom
Published: Dec. 1, 2007
Table of Contents
Please Note: Due to the brevity and/or nature of the content posted, there is no table of contents available for this report.
AbstractThe report focuses on the latest developments within mobile advertising. Including: the introduction of ad-funded content on 3 UK; the burgeoning off-portal market and its relationship with the operator portals; the battle for real estate and the emergence of on-device portals; what impact will mobile advertising have on mobile entertainment revenues; which brands “get” mobile advertising. As well as case studies on Coke Cola, Sony Pictures, Peugeot to name but a few.
Key areas discussed include:
Global mobile advertising forecasts 2007-2012
The need for viable, standardised metrics
Case studies of mobile advertising campaigns
Understanding and incorporating regulation to ensure maximum impact of mobile advertising
Who are the mobile consumers
Essential reading for:
Media brands, advertising agencies and content providers - Discover the opportunities that are available in mobile advertising sector, identify the revenue growth opportunities, business models
Technology providers - Analyse the technology provisions and the changing roles of traditional advertising media
Global and location based brands and advertisers - Learn about the regional differences
Mobile Operator - Gain insight into the market trends and how it is likely to change over the next 5 years
Content and search aggregators - Find out where the prospective revenues are in the sector.
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