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Japan Market Ready for Multimedia and Smartphones

Published by: In-Stat

Published: Dec. 6, 2007 - 33 Pages


Table of Contents


Executive Summary

Introduction

Defining Smartphones

Smartphones in Japan

Opportunities for Smartphones

Removing Handset Subsidies in Japan

Impact on the Market

Impact on Consumers

Impact on Network Operators

Impact on Japanese Handset Manufacturers

Japan Multimedia Handset Features Research

Multimedia Handset Ownership and Features Use

Reasons for Not Wanting Multimedia Handset Features

Media Files and Mobile Handsets

Multimedia File Downloading

Multimedia Purchase Preference

Most Multimedia Files Are Lega

Multimedia Phone Pricing

Monthly Mobile Phone Services Expenditures

Conclusions and Forecast

Handset Features and Subsidies in Japan

Smartphones in Japan

Forecasts

Demographics

Methodology

Related In-Stat Reports

List of Tables

Table 1. Detail of Respondent Mobile Phone Cost

Table 2. Detail of Respondent Monthly Mobile Phone Service Expenditures

Table 3. Forecast Defined Operating Phone Shipments—Japan 2007-2012 (Thousands)

Table 4. Demographics

List of Figures

Figure 1. Use of Mobile Handset Playback Features (Base: Handset Equipped with Feature)

Figure 2. Handset Ownership by Capability

Figure 3. Intent to Purchase Handset with Multimedia Capability by Type of Handset Now Owned

Figure 4. Ownership of Other Playback Devices

Figure 5. Multimedia Functionality on Japanese Handsets, By Owner’s Residence

Figure 6. Use of Handset Media Player Capability

Figure 7. Use of Mobile Handset Playback Features (Base: Phone Equipped With Feature)

Figure 8. Reasons for Not Using a Multimedia Handset

Figure 9. Memory Available for Media Files (Base: Own Mobile Phone Having Music or Video Playback Capability)

Figure 10. Loading Multimedia to Handset Base: Active Users of Multimedia Function On Handset

Figure 11. Preference for Purchasing Multimedia Base: Own Mobile Phone with Ability to Play Media

Figure 12. Media File Status

Figure 13. Paid for Current Handset

Figure 14. Pay Extra For Multimedia

Figure 15. Monthly Mobile Phone Services Expenditures

Abstract

Smartphones—those that allow their users to add applications and services of their choosing—have been relegated to the enterprise segment where a few businesses have adopted and developed their own applications. However, pressures to reduce high handset subsidies and extend the life of existing handsets may result in Japan being friendlier to smartphones.

Symbian and Linux enjoy the highest penetration in the Japanese smartphone market and appear to be the beneficiaries in any expansion of smartphone use there.

This research also includes findings from a survey of 1,000 Japanese mobile subscribers about their use and interest in multimedia handsets and services. Three quarters of respondents have multimedia-capable phones, but most do not use those functions. Only 10% would be willing to pay for the multimedia capabilities in their next phones.

This research will be valuable for companies that provide smartphones, multimedia phones, and mobile handset applications or any of the components and semiconductors used in high-end handsets for the Japan market.

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