US Cable TV Operator Survey: Competition Reshapes the Industry : Market Research Report

US Cable TV Operator Survey: Competition Reshapes the Industry

Published by: In-Stat

Published: Dec. 4, 2007 - 101 Pages

Executive Summary
Overview: The US Cable Industry in 2007: Cable Industry Statistics
In-Stat’s Cable TV Operator Survey: Survey Respondents
Cable TV System Overview: Geographic Location of the Cable Systems; Designated Market Areas (DMAs); Change in Basic Cable Subscribers during the Past 12 Months; Change in Number of Employees During the Past 12 Months; Bandwidth on Main Cable TV Trunk; Headends Connected in Cable System
Video Services: Total Video Subscribers; Subscribers with Access to Digital Cable TV; Subscribers with Digital Cable TV Service; Video Subscribers with Basic Analog Video Service; Video Subscribers with Expanded Basic Video Service; Video Subscribers with Basic Digital Service; Video Subscribers with Premium Digital Service; Video Subscribers with Basic HD Service; Percentage of Video Subscribers with Expanded HD Service; Video Subscribers with a DVR Package; Video Subscribers with a DVR/HD Package; Number of 6-MHz Channels Used for Digital Video; Number of 6-MHz Channels Available in 12 Months for Digital Video; Number of 6-MHz Channels Used for VOD Services; Number of 6-MHz Channels Used for VOD Services in 12 Months; Number of 6-MHz Channels Used for High-Definition TV Services; Number of 6-MHz Channels Used for High-Definition TV Services in 12 Months; High-Speed Data Services; Number of 6-MHz Channels Used for Cable Modem Services; Number of 6-MHz Channels Used for Cable Modem Services in 12 Months; Number of 6-MHz Channels Used for Telephone Services; Number of 6-MHz Channels Used for Telephone Services in 12 Months; Percentage of Subscribers Using Cable Modem Service; Percentage of Cable Modem Subscribers That Are Businesses; Average Downstream Bandwidth Received By Residential Cable Modem Subscribers; Maximum Downstream Bandwidth Received By Residential Cable Modem Subscribers; Average Downstream Bandwidth Received By Business Cable Modem Subscribers; Maximum Downstream Bandwidth Received By Business Cable Modem Subscribers
Set Top Boxes: Percentage of Subscribers Using a Cable Set Top Box; Average Number of Cable Set Top Boxes per Household; Percentage of Subscribers Using an Analog Set Top Box; Percentage of Subscribers Using a Digital Set Top Box; Percentage of Subscribers Using a Digital Set Top Box with an Integrated Hard Disk Drive; Deployment of OCAP-Enabled Set Top Boxes; Number of OCAP-Enabled Set Top Boxes Deployed; CableCard Devices Deployed in 2007; Percentage of Subscribers Using a CableCard Device
Advanced Video Services: Does Your Cable System Offer VOD Service?; Percentage of Subscribers Using VOD Service; Average Number of VOD Streams Accessed By Subscribers per Day; Does Your Cable System Offer High-Definition Video Service?; Percentage of Subscribers Using High-Definition TV Services
Bundled Cable TV Services: Revenue Generating Units (RGUs); Average Revenue per User (ARPU); Percentage of Subscribers in the Major RGU Categories; Percentage of Subscribers Receiving Digital Cable Video Channels; Percentage of Subscribers with Cable Modem Service; Percentage of Subscribers with Cable Telephony Service; Percentage of Subscribers with Two Bundled Services; Percentage of Subscribers with Three Bundled Services
Cable System CAPEX and ARPU: Budgeted 2007 CAPEX for Cable System Upgrades, Maintenance, and Operations; Budgeted 2007 CAPEX for Video Services; Budgeted 2007 CAPEX for Data Services; Budgeted 2007 CAPEX for Voice Services; Budgeted 2008 CAPEX for Cable System Upgrades, Maintenance, and Operations; Budgeted 2008 CAPEX for Video Services; Budgeted 2008 CAPEX for Data Services; Budgeted 2008 CAPEX for Voice Services; Change in ARPU in the Past Year; Amount of ARPU Increase in Past Year; Amount of ARPU Decrease in Past Year
Miscellaneous: When Will Premium Content that Requires an Additional Subscription Fee be Offered?; When Will Your Cable System Deploy Commercial Services for Businesses?; When Will Your Cable System Deploy Mobile Telephone Service?; For Cable Systems Planning to Offer Mobile Phone Service, How will it be Offered?; Is a Telephone Company Offering “Telco TV” Or IPTV Services in Your Service Area?; Cable Operator Estimate of Telco TV Service Penetration in Their Service Area
Methodology
Related In-Stat Reports
List of Tables: Table 1. The US Cable TV Industry: General Statistics; Table 2. Geographic Location of Cable System; Table 3. Change in Basic Cable Subscribers During the Past 12 Months; Table 4. Change in Number of Employees during the Past 12 Months; Table 5. Bandwidth on Main Cable TV Trunk; Table 6. Number of Headends Connected in Cable System; Table 7. Number of Video Subscribers; Table 8. Percent of Subscribers with Access to Digital Cable TV; Table 9. Percent of Subscribers with Digital Cable TV Service; Table 10. Percentage of Video Subscribers with Basic Analog Video; Table 11. Percentage of Video Subscribers with Expanded Basic; Table 12. Percentage of Video Subscribers with Basic Digital Service; Table 13. Percentage of Video Subscribers with Premium Digital Service; Table 14. Percentage of Video Subscribers with Basic HD Service; Table 15. Percentage of Video Subscribers with Expanded HD Service; Table 16. Percentage of Video Subscribers with a DVR Package; Table 17. Percentage of Video Subscribers with a DVR/HD Package; Table 18. 6-MHz Channels Used for Digital Video; Table 19. 6-MHz Channels Available in 12 Months for Digital Video; Table 20. 6-MHz Channels Used for VOD Services; Table 21. 6-MHz Channels Used for VOD Services in 12 Months; Table 22. 6-MHz Channels Used for High-Definition TV Services; Table 23. 6-MHz Channels Used for High-Definition TV Services in 12 Months; Table 24. 6-MHz Channels Used for Cable Modem Services; Table 25. 6-MHz Channels Used for Cable Modem Services in 12 Months; Table 26. 6-MHz Channels Used for Telephone Services; Table 27. 6-MHz Channels Used for Telephone Services in 12 Months; Table 28. Percentage of Subscribers Using Cable Modem Service; Table 29. Percentage of Cable Modem Subscribers That Are Businesses; Table 30. Average Downstream Bandwidth Received By Residential Cable Modem Subscribers; Table 31. Maximum Downstream Bandwidth Received By Residential Cable Modem Subscribers; Table 32. Average Downstream Bandwidth Received By Business Cable Modem Subscribers; Table 33. Maximum Downstream Bandwidth Received By Business Cable Modem Subscribers; Table 34. Percentage of Subscribers Using a Cable Set Top Box; Table 35. Average Number of Cable Set Top Boxes per Household; Table 36. Percentage of Subscribers Using an Analog Set Top Box; Table 37. Percentage of Subscribers Using a Digital Set Top Box; Table 38. Percentage of Subscribers Using a Digital Set Top Box with an Integrated Hard Disk Drive; Table 39. Deployment of OCAP-Enabled Set Top Boxes; Table 40. Number of OCAP-Enabled Set Top Boxes Deployed; Table 41. CableCard Devices Deployed in 2007; Table 42. Percentage of Subscribers Using a CableCard Device; Table 43. Does Your Cable System Offer VOD Service?; Table 44. Percentage of Subscribers Using VOD Service; Table 45. VOD Streams Accessed By Subscribers per Day; Table 46. Does Your Cable System Offer High-Definition Video Service?; Table 47. Percentage of Subscribers Using High-Definition TV Services; Table 48. Percentage of Subscribers Receiving Digital Cable Video Channels; Table 49. Percentage of Subscribers with Cable Modem Service; Table 50. Percentage of Subscribers with Cable Telephony Service; Table 51. Percentage of Subscribers with Two Bundled Services; Table 52. Percentage of Subscribers with Three Bundled Services; Table 53. Budgeted 2007 CAPEX for Cable System Upgrades, Maintenance, and Operations; Table 54. Budgeted 2007 CAPEX for Video Services; Table 55. Budgeted 2007 CAPEX for Data Services; Table 56. Budgeted 2007 CAPEX for Voice Services; Table 57. Budgeted 2008 CAPEX for Cable System Upgrades, Maintenance, and Operations; Table 58. Budgeted 2008 CAPEX for Video Services; Table 59. Budgeted 2008 CAPEX for Data Services; Table 60. Budgeted 2008 CAPEX for Voice Services; Table 61. Change in ARPU in the Past Year; Table 62. Amount of ARPU Increase in Past Year; Table 63. Amount of ARPU Decrease in Past Year; Table 64. When Will Premium Content that Requires an Additional Subscription Fee be Offered?; Table 65. When Will Your Cable System Deploy Commercial Services for Businesses?; Table 66. When Will Your Cable System Deploy Mobile Telephone Service?; Table 67. For Cable Systems Planning to Offer Mobile Phone Service, How will it be Offered?; Table 68. Is a Telephone Company Offering “Telco TV” Or IPTV Services in Your Service Area?; Table 69. Cable Operator Estimate of Telco TV Service Penetration in Their Service Area
List of Figures: Figure 1. Bandwidth Available on Main Cable TV Trunk; Figure 2. Does Your Cable System Offer High Definition Video Service?; Figure 3. Is a Telephone Company Offering “Telco TV” Or IPTV Services in Your Service Area?; Figure 4. US Cable TV Subscriber Households, 1999-2007 (Households in Millions); Figure 5. Geographic Location of Cable System; Figure 6. Change in Basic Cable Subscribers during the Past 12 Months; Figure 7. Change in Number of Employees During the Past 12 Months; Figure 8. Bandwidth on Main Cable TV Trunk; Figure 9. Number of Headends Connected in Cable System; Figure 10. Number of Video Subscribers; Figure 11. Percent of Subscribers with Access to Digital Cable TV; Figure 12. Percentage of Subscribers Taking Digital Cable TV Services; Figure 13. Percentage of Video Subscribers with Basic Analog Video; Figure 14. Percentage of Video Subscribers with Expanded Basic; Figure 15. Percentage of Video Subscribers with Basic Digital Service; Figure 16. Percentage of Video Subscribers with Premium Digital Service; Figure 17. Percentage of Video Subscribers with Basic HD Service; Figure 18. Percentage of Video Subscribers with Expanded HD Service; Figure 19. Percentage of Video Subscribers with a DVR Package; Figure 20. Percentage of Video Subscribers with a DVR/HD Package; Figure 21. 6-MHz Channels Used for Digital Video; Figure 22. Number of 6-MHz Channels Available in 12 Months for Digital Video; Figure 23. 6-MHz Channels Used for VOD Services; Figure 24. 6-MHz Channels Used for VOD Services in 12 Months; Figure 25. 6-MHz Channels Used for High-Definition TV Services; Figure 26. 6-MHz Channels Used for High-Definition TV Services in 12 Months; Figure 27. 6-MHz Channels Used for Cable Modem Services; Figure 28. 6-MHz Channels Used for Cable Modem Services in 12 Months; Figure 29. 6-MHz Channels Used for Telephone Services; Figure 30. 6-MHz Channels Used for Telephone Services in 12 Months; Figure 31. Percentage of Subscribers Using Cable Modem Service; Figure 32. Percentage of Cable Modem Subscribers That Are Businesses; Figure 33. Average Downstream Bandwidth Received By Residential Cable Modem Subscribers; Figure 34. Maximum Downstream Bandwidth Received By Residential Cable Modem Subscribers; Figure 35. Average Downstream Bandwidth Received By Business Cable Modem Subscribers; Figure 36. Maximum Downstream Bandwidth Received By Business Cable Modem Subscribers; Figure 37. Percentage of Subscribers Using a Cable Set Top Box; Figure 38. Average Number of Cable Set Top Boxes per Household; Figure 39. Percentage of Subscribers Using an Analog Set Top Box; Figure 40. Percentage of Subscribers Using a Digital Set Top Box; Figure 41. Percentage of Subscribers Using a Digital Set Top Box with an Integrated Hard Disk Drive; Figure 42. Deployment of OCAP-Enabled Set Top Boxes; Figure 43. Number of OCAP-Enabled Set Top Boxes Deployed; Figure 44. CableCard Devices Deployed in 2007; Figure 45. Percentage of Subscribers Using a CableCard Device; Figure 46. Does Your Cable System Offer VOD Service?; Figure 47. Percentage of Subscribers Using VOD Service; Figure 48. VOD Streams Accessed By Subscribers per Day; Figure 49. Does Your Cable System Offer High-Definition Video Service?; Figure 50. Percentage of Subscribers Using High-Definition TV Services; Figure 51. Percentage of Subscribers Receiving Digital Cable Video Channels; Figure 52. Percentage of Subscribers with Cable Modem Service; Figure 53. Percentage of Subscribers with Cable Telephony Service; Figure 54. Percentage of Subscribers with Two Bundled Services; Figure 55. Percentage of Subscribers with Three Bundled Services; Figure 56. Budgeted 2007 CAPEX for Cable System Upgrades, Maintenance, and Operations; Figure 57. Budgeted 2007 CAPEX for Video Services; Figure 58. Budgeted 2007 CAPEX for Data Services; Figure 59. Budgeted 2007 CAPEX for Voice Services; Figure 60. Budgeted 2008 CAPEX for Cable System Upgrades, Maintenance, and Operations; Figure 61. Budgeted 2008 CAPEX for Video Services; Figure 62. Budgeted 2008 CAPEX for Data Services; Figure 63. Budgeted 2008 CAPEX for Voice Services; Figure 64. Change in ARPU in the Past Year; Figure 65. Amount of ARPU Increase in Past Year; Figure 66. Amount of ARPU Decrease in Past Year; Figure 67. When Will Premium Content that Requires an Additional Subscription Fee be Offered?; Figure 68. When Will Your Cable System Deploy Commercial Services for Businesses?; Figure 69. When Will Your Cable System Deploy Mobile Telephone Service?; Figure 70. For Cable Systems Planning to Offer Mobile Phone Service, How will it be Offered?; Figure 71. Is a Telephone Company Offering “Telco TV” Or IPTV Services in Your Service Area?; Figure 72. Cable Operator Estimate of Telco TV Service Penetration in Their Service Area

Abstract

Cable TV operators in the United States continue to invest in their networks and roll out new services. A key reason driving this investment has been the increasing competitiveness of the US pay-TV market.

The introduction of telco TV services by companies such as Verizon and AT&T, coupled with the growth of satellite TV service providers, like DirecTV and EchoStar, are pushing cable operators to develop new revenue streams, while at the same time, hang on to their existing video subscribers.

In order to see how US cable TV operators plan to counter this emerging competitive threat, In-Stat recently surveyed 50 US cable TV systems operators about the status of their cable systems. We asked the cable operators over 60 questions about their current systems, and this report provides the results.

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US Cable TV Operator Survey: Competition Reshapes the Industry

Table of Contents

Abstract