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The Changing Face of North American Consumer PC Usage and Purchasing Patterns

Published by: In-Stat

Published: Dec. 4, 2007 - 32 Pages


Table of Contents


The Changing Consumer

Consumer Usages and Buying Patterns Changing

Time Spent

What Consumers Have

What Consumers Want Next

What are PCs Worth to Consumers?

How and Where are Consumers Purchasing PCs?

Usage Models

Virtualized Data

SaaS (Software as a Service)

Interoperability

Data Backup

The Internet

On the Road

Consumer Thoughts About New Technologies

Conclusions

Time

PC Composition and Pricing

Usages

Methodology

Appendix

Survey Questions

List of Tables

Table 1. Most Recent Personal-Use PC Purchased

Table 2. Fulfillment Model used to Obtain Your Next Personal-Use PC

Table 3. Information or Recommendation Sources for Your Next Personal-Use PC

Table 4. Primary Method Used to Backup Data on Your Personal-Use PC

Table 5. Connection Used to Access the Internet When at Home

Table 6. Connection Used to Access the Internet When Traveling

Table 7. Concerned with DRM/Ability to Copy and Manipulate Legally Purchased Content with your PC

Table 8. Use Microsoft’s Media Center

Table 9. Where the Media Center PC is Located in Your Home

List of Figures

Figure 1. Average Amount of Time You Spend on PCs Each Week

Figure 2. Percentage of Your Time Spent for Business Uses

Figure 3. Percentage of Your Time Spent for Personal Uses

Figure 4. Percentage of Your Time Spent for Personal Uses in 2005

Figure 5. Number of PCs You Have in the Home

Figure 6. Last Personal-Use PC Purchase

Figure 7. Key Features Driving Your Most Recent Personal-Use PC Purchase

Figure 8. Features and or Form Factors Wanted in Your Future Personal-Use PC

Figure 9. Acceptable Desktop PC Pricing (Today)

Figure 10. Acceptable Mobile PC Pricing (Today)

Figure 11. Activities You Most Often Use Currently on Your Personal-Use PC

Figure 12. Activities You Most Often Used on Your Personal Use PC Two Years Ago

Figure 13. Hosted/Remote Software Used on Your Personal-Use PC

Figure 14. Devices Which Share Files Most Often With Your Personal-Use PC

Figure 15. Devices You Want to Self-Identify or Synchronize

Figure 16. Method Used to Transfer Data from One PC to Another PC or Consumer Electronics Device

Figure 17. Usage of Your Personal Use PC When Traveling or Remote

Figure 18. Motivating Factor for an HD Drive

Figure 19. Usage of Your Media Center PC

Figure 20. Pre-tax Income in 2006

Abstract

Consumer usage and buying patterns have been changing under influences like the tightening of financial markets and extended lifetimes for PCs. Companies looking to capitalize on consumer changes, such as the rise in popularity of virtual data and SaaS software models, can use survey results found in this report to align their product and roadmap strategies.

This report summarizes the results of a consumer usage and purchasing pattern survey conducted in March of 2007. The survey was conducted with In-Stat's Technology Adoption Panel (TAP) — a dynamic, online panel of more than 19,000 technology users and decision makers. Over 1,400 technology users responded to this focused survey.

Findings in this report include consumers' time spent on PCs, when they last purchased a personal-use PC, the PC's features/form factor/usage, the desired features of future PC purchases, changes in usage patterns, and consumers' thoughts about new technologies.

Results from this report will help companies determine:
  • When consumers are likely to make their next PC purchase.
  • The features consumers state they want
  • The features consumers state they really want, based on changes in their usage/buying patterns.
  • How consumers view new technologies


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