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Consumer Hopes for 2008: What 2000 Consumers Hope to Buy and Use More of in 2008

Published by: Consumer Network Inc.

Published: Jan. 1, 2008 - 25 Pages


Table of Contents


Executive Summary: What’s top-of-mind and who’s hoping for what

The Health Umbrella - including exercise, organics, and supplements

Food at home

Restaurants and takeout

Green products

Diet and calorie-controlled foods

Beverages - cold, including energy drinks

Beverages - hot (tea challenges coffee)

Beverages - alcoholic

Packages - green, flexible, and 100-calorie packs

Stores and store formats (Clubs, supermarkets, drug, Wal-Mart, Target and convenience stores)

Abstract

This report based is on a Consumer Network Survey Of 2000 Adults Fielded by Harris Interactive on December 7, 2007, and qualitative input received from a cross section of Consumer Network shoppers.

The Consumer Hopes report shows what and where consumers in key demographic groups hope to buy and do more of in 2008 in 50 categories including green products and packages; foods including meat, poultry, and 100-calorie packs; beverages including beer, wine, cocktails and water; health and exercise; and store formats

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